A-B Credits World Cup For Helping Q2 Profits Nike Paid Howard Slusher $1.5M A-B Promotes Herscovici To Head Sports CFL Could Expand ESPN Deal In U.S. AT&T Rolling Out New Yankees Campaign Tickets High In Demand For CFL's Return To Ottawa Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Coke Leery Of Pepsi Ads Near Daytona
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SBD/16/Sponsorships Advertising Marketing
Published December 16, 1994
After six months with no name, the Baltimore CFL franchise is expected to pass on choosing a nickname, preferring to call themselves the Baltimore Football Club (Baltimore SUN, 12/16)....A Video Storyboard Tests survey due out next week shows Pepsi topping the list with America's favorite ad for the 3rd quarter. The other nine: McDonald's, Little Caesars, Coca-Cola, Bud Light, Nike, Miller Lite, Shell, Energizer and AT&T (USA TODAY, 12/16).