SBD/16/Sponsorships Advertising Marketing


     After six months with no name, the Baltimore CFL franchise
is expected to pass on choosing a nickname, preferring to call
themselves the Baltimore Football Club (Baltimore SUN,
12/16)....A Video Storyboard Tests survey due out next week shows
Pepsi topping the list with America's favorite ad for the 3rd
quarter.  The other nine:  McDonald's, Little Caesars, Coca-Cola,
Bud Light, Nike, Miller Lite, Shell, Energizer and AT&T (USA
TODAY, 12/16).
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