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Sponsorships Advertising Marketing

CHI-CHI'S TO AMBUSH FRITO- LAY DURING THE SUPER BOWL

The competition between official sponsors of the Super Bowl and their adversaries is "heating up." In the snack food category, Chi-Chi's intends to ambush Frito-Lay's sponsorship of the halftime festivities at the Super Bowl, with the hopes of rechanneling sales to its salsa products. Kicki...

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