USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Iverson Protests Nike Tribute Shoe Nike Terminates Adrian Peterson's Contract LeBron James' New Nike Spot Was Shot In Secrecy LeBron James' Latest TV Show Set To Debut Nike Forecasts Growth In Sale Of Women's Apparel Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Converse Suing Over Chuck Taylor Copycats
SBD/14/Sponsorships Advertising Marketing
Published December 14, 1994
Coors unveiled plans for an on-site micro brewing facility at Coors Field yesterday. Coors Brewing CEO Peter Coors made the announcement at Coors Field in Denver. The brewery will produce beer year round and is scheduled to open with Coors Field in '95 (Coors)....Gillette Co., a new sponsor of the Women's Sports Foundation, plans to launch a line of shaving gel aimed at women. Satin Care for Women will hit store shelves in April (BOSTON GLOBE, 12/13). ....According to a National Sporting Goods Association analysis, sporting goods store sales surged in New England states during the 5-year period '87-92 (NGSA)....Atlanta- based SportsTown Inc., "which has struggled with old inventory and under performing stores," will add Athlete's Foot shops inside their superstores. The move will allow SportsTown to sell Nike and Reebok brands (ATLANTA CONSTITUTION, 12/14)....The Walt Disney Company is planning a theme park somewhere in Latin America in the next decade. The park would be built in either Argentina, Bolivia, Chile, Uruguay, Paraguay or Peru (REUTERS/N.Y. TIMES, 12/14).