LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Adidas Restructures Reebok Management Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
SBD/14/Sponsorships Advertising Marketing
Published December 14, 1994
Coors unveiled plans for an on-site micro brewing facility at Coors Field yesterday. Coors Brewing CEO Peter Coors made the announcement at Coors Field in Denver. The brewery will produce beer year round and is scheduled to open with Coors Field in '95 (Coors)....Gillette Co., a new sponsor of the Women's Sports Foundation, plans to launch a line of shaving gel aimed at women. Satin Care for Women will hit store shelves in April (BOSTON GLOBE, 12/13). ....According to a National Sporting Goods Association analysis, sporting goods store sales surged in New England states during the 5-year period '87-92 (NGSA)....Atlanta- based SportsTown Inc., "which has struggled with old inventory and under performing stores," will add Athlete's Foot shops inside their superstores. The move will allow SportsTown to sell Nike and Reebok brands (ATLANTA CONSTITUTION, 12/14)....The Walt Disney Company is planning a theme park somewhere in Latin America in the next decade. The park would be built in either Argentina, Bolivia, Chile, Uruguay, Paraguay or Peru (REUTERS/N.Y. TIMES, 12/14).