SBD/14/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Coors unveiled plans for an on-site micro brewing facility
at Coors Field yesterday.  Coors Brewing CEO Peter Coors made the
announcement at Coors Field in Denver.  The brewery will produce
beer year round and is scheduled to open with Coors Field in '95
(Coors)....Gillette Co., a new sponsor of the Women's Sports
Foundation, plans to launch a line of shaving gel aimed at women.
Satin Care for Women will hit store shelves in April (BOSTON
GLOBE, 12/13). ....According to a National Sporting Goods
Association analysis, sporting goods store sales surged in New
England states during the 5-year period '87-92 (NGSA)....Atlanta-
based SportsTown Inc., "which has struggled with old inventory
and under performing stores," will add Athlete's Foot shops
inside their superstores.  The move will allow SportsTown to sell
Nike and Reebok brands (ATLANTA CONSTITUTION, 12/14)....The Walt
Disney Company is planning a theme park somewhere in Latin
America in the next decade.  The park would be built in either
Argentina, Bolivia, Chile, Uruguay, Paraguay or Peru
(REUTERS/N.Y. TIMES, 12/14).
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Nike, Reebok, Walt Disney

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