SBD/12/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Sun Apparel Inc., a leading jeanswear manufacturer,
announced the signing of its latest representation agreement for
the newly launched X-PRO Jeans brand, targeted to men over 40.
Former NBA great John Havilcek will team up with "Mean" Joe
Greene and baseball great Luis Tiant to represent X-PRO.  The
print ad campaigns debut in March '95 (Sun Apparel)....In New
York, John Markoff profiles 3DO Company, the new video game
manufacturer, under the subhead: "A video game entrepreneur finds
that superior technology has yet to translate into profits."  He
notes that some analysts wonder whether the company will still be
"in business" by next Christmas (N.Y. TIMES, 12/11).  USA TODAY's
"Cover Story" profiles the move by video game companies into
television, beginning with Sega's partnership with TCI and Time
Warner to launch the Sega Channel (USA TODAY, 12/12).
Return to top

Related Topics:

NBA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug