LeBron "Would Love" To Own NBA Franchise New Orleans Officially Hosting '17 NBA ASG NBA Teams Talking Jersey Deal With Emirates Pacers Unveil Plans For Luxury Entertainment Area Sportradar, Second Spectrum Close To NBA Deal? Gores Talks Potentially Moving Pistons Downtown Carmelo Won't Use Olympics For Social Statement NBPA's Michele Roberts Support Player Activism Roberts Expresses Optimism About CBA Costs Rise For Wizards' Practice Facility
SBD/12/Sponsorships Advertising Marketing
Published December 12, 1994
Sun Apparel Inc., a leading jeanswear manufacturer, announced the signing of its latest representation agreement for the newly launched X-PRO Jeans brand, targeted to men over 40. Former NBA great John Havilcek will team up with "Mean" Joe Greene and baseball great Luis Tiant to represent X-PRO. The print ad campaigns debut in March '95 (Sun Apparel)....In New York, John Markoff profiles 3DO Company, the new video game manufacturer, under the subhead: "A video game entrepreneur finds that superior technology has yet to translate into profits." He notes that some analysts wonder whether the company will still be "in business" by next Christmas (N.Y. TIMES, 12/11). USA TODAY's "Cover Story" profiles the move by video game companies into television, beginning with Sega's partnership with TCI and Time Warner to launch the Sega Channel (USA TODAY, 12/12).