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SBD/12/Sponsorships Advertising Marketing
Published December 12, 1994
Sun Apparel Inc., a leading jeanswear manufacturer, announced the signing of its latest representation agreement for the newly launched X-PRO Jeans brand, targeted to men over 40. Former NBA great John Havilcek will team up with "Mean" Joe Greene and baseball great Luis Tiant to represent X-PRO. The print ad campaigns debut in March '95 (Sun Apparel)....In New York, John Markoff profiles 3DO Company, the new video game manufacturer, under the subhead: "A video game entrepreneur finds that superior technology has yet to translate into profits." He notes that some analysts wonder whether the company will still be "in business" by next Christmas (N.Y. TIMES, 12/11). USA TODAY's "Cover Story" profiles the move by video game companies into television, beginning with Sega's partnership with TCI and Time Warner to launch the Sega Channel (USA TODAY, 12/12).