SBD/30/Sports Media

NETWORK SHUFFLE: NBC ISSUES "DIRECT CHALLENGE" TO FOX

     NBC will file a petition with the FCC today "asserting that
the stations that form the heart of Fox are illegally foreign-
owned."  In today's N.Y. TIMES, Bill Carter calls NBC's action a
"direct challenge to the very existence of the Fox television
network" (N.Y. TIMES, 11/30).  NBC has sought FCC examination
into Fox's role in the purchases of several local affiliates by
SF Broadcasting, a joint venture between Fox Television Stations
and Savoy Pictures Entertainment (WALL STREET JOURNAL, 11/30).
     DID ABC/CAP CITIES OPEN "PANDORA'S BOX"?  Some Hollywood
execs claimed that the deal between ABC/Cap Cities and the "Dream
Team" of Spielberg/Geffen/Katzenberg "has opened a Pandora's Box
... by agreeing for the first time to share a portion of
advertising revenue, predicting that other suppliers will demand
the same terms."  One studio exec:  "Once a network starts doing
something nobody has done before, it is going to make people want
it in their deals."  Other studio execs and producers complained
that more network-developed entertainment programming will limit
the time slots available for shows developed externally (Hall &
Braxton, L.A. TIMES, 11/30).  If the networks do begin sharing ad
revenues, one possible response to any "bottom line" reductions
would be to sell more 30-second spots (Kevin Goldman, WALL STREET
JOURNAL, 11/30).
     WHAT HAPPENED TO ALL THE BUYOUT TALK?  The talk of a
reshuffling of the network landscape "has faded away faster than
a low-rated television series," writes Alan Citron of the L.A.
TIMES.  Discussions about CBS and NBC, which were heated just
weeks ago, have "fizzled" according to one would-be dealmaker.
"Industry sources blame the rancid deal environment on everything
from inflated network values to nettlesome government regulations
and complex cross-ownerships."  Ted Turner "remains in the game,"
although he is "frustrated" by complications involving his
partners, Time Warner and TCI.  Disney could make another network
bid "if and when prices become more reasonable.  And Viacom could
always enter the fray" (PHILADELPHIA INQUIRER, 11/30).
     SWEEPS WINNERS:  CBS leads the other three networks with
only two nights remaining in the November sweeps, gaining an
average rating/share of 13.1/21.  For the season, CBS only trails
ABC by one-tenth of a ratings point.  But there is good news for
others.  ABC leads among adults 18-49.  NBC leads Thursday night,
the No. 1 evening for 18-49s.  Fox has posted sweeps gains of 10%
in 18-49s, 18-34s, 25-54s and a 7% gain in household ratings
(Michelle Greppi, N.Y. POST, 11/30).  Ad buyer Paul Schulman, who
notes CBS won on the strength of specials, not its regular
schedule:  "If you ask me who really won the sweeps, I'd say Fox.
They're up in every major category for regularly scheduled
programming, and the other networks are down" (USA TODAY, 11/30).
     NFL'S FOURTH-QUARTER:  As for NFL broadcasts, NBC retook the
lead over Fox with an average of 12.0/28, topping Fox's 11.8/28.
"This is NBC's first lead this late into the season since 1980,
and its highest 12-week average since 1985" (Milton Kent,
Baltimore SUN, 11/30).  ABC's Monday Night 49ers-Saints game got
a 16.3.  "MNF's" 17.4 average is up 4% from '93 (Dave Dye, USA
TODAY, 11/30).
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