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COWBOYS ANNOUNCE MINORITY HIRING AND SPENDING PLAN
Published November 30, 1994
Cowboys Owner Jerry Jones announced yesterday that 35% of all the team's dollars spent on goods and services will be spent with "certified minority businesses." This is part of an agreement Jones has made with the NAACP to promote minorities within the Cowboys organization. Jones also announced that three upper-level positions within the team will be filled by African- Americanss. Other parts of the agreement: the Cowboys will establish a paid summer-jobs program for low-income and minority youths and a paid internship for ethnic minority college students; and, Jones will "conduct the Jerry Jones Annual Minority Business Training Seminar, a two-day conference that will give minority entrepreneurs an inside look at the business of sports" (Dwain Price, FORT WORTH STAR-TELEGRAM, 11/30).