SBD/30/Franchises

COWBOYS ANNOUNCE MINORITY HIRING AND SPENDING PLAN

     Cowboys Owner Jerry Jones announced yesterday that 35% of
all the team's dollars spent on goods and services will be spent
with "certified minority businesses."  This is part of an
agreement Jones has made with the NAACP to promote minorities
within the Cowboys organization.  Jones also announced that three
upper-level positions within the team will be filled by African-
Americanss.  Other parts of the agreement: the Cowboys will
establish a paid summer-jobs program for low-income and minority
youths and a paid internship for ethnic minority college
students; and, Jones will "conduct the Jerry Jones Annual
Minority Business Training Seminar, a two-day conference that
will give minority entrepreneurs an inside look at the business
of sports" (Dwain Price, FORT WORTH STAR-TELEGRAM, 11/30).
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Dallas Cowboys, Franchises

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