Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
Published November 29, 1994
NBC's FTC petition challenging the sale of several TV stations to SF Broadcasting -- a Fox partner -- will hold up the sale of the Boston Celtics-owned WFXT to Fox for "two to three months" (BOSTON GLOBE, 11/29)....While WFXT claimed a $325,000 profit off buying the local rights to the Patriots-Colts on ESPN, one Boston ad exec noted the station might want a "rebate" (Jim Baker, BOSTON HERALD, 11/29). Of the 25.9 total rating for the game, WFXT received a 15.7 and ESPN got a 10.2. The conclusion by Jack Craig of the BOSTON GLOBE: "Given a major event, ESPN is a powerful threat to conventional television" (BOSTON GLOBE, 11/29)....Turner Sports claims its NASCAR ratings topped ESPN and The Nashville Network for the first time. TBS averaged a 3.3 (5 races), ESPN 3.2 (14 races), and TNN 3.0 (7 races) (Michael Hiestand, USA TODAY, 11/29). Also, NASCAR announced its Craftsman Supertruck series debut on Sunday, November 20, was TNN's top rated show that day (NASCAR).... Viacom Chair Sumner Redstone is profiled in the latest issue of FINANCIAL WORLD. "Redstone believes that the secret for a media company in this fast-changing environment is not to bet on any single delivery system, but rather to be the provider of the entertainment" (FW, 12/6 issue).