U.S. Olympic Sport Participation Boosted From Games Overall Sports Participation Down Last Year U.S. Team Sports Participants Fans Of Olympics, NFL Mainstream Team Sports Seeing Participation Rise Fitness Equipment Sales Saw Gains In '10 Sporting Goods Sales Rose In 2010 Team Sports Participation Levels On The Rise SGMA President Talks Industry Growth Leading Sports Licensors In '04 Sales World Congress: Sports At Home And Abroad
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SURVEY SAYS THAT TEENS BIGGEST SPENDERS ON SPORTS APPAREL
Published November 29, 1994
According to a survey by the Sports Apparel Products Council, sports apparel -- a $32.2B industry -- "is revolutionizing the fashion industry and is directly responsible for trends that affect both sexes spanning all age groups." Only 8% of the population uses sports apparel strictly for sports or fitness activities, while 35% of the population wear sports apparel exclusively for casual wear; 56% use it for both. Among other results: 86% of consumers own sports apparel; Teens (13-17 year-olds) represent only 8.9% of all sports apparel wearers, but account for 29% of sports apparel dollars spent. Teens own the most licensed wear, basketball apparel and outdoorwear. The average consumer shops for sports apparel 10 times a year and spends an average of $193/year. Teens, however, shop for sports apparel 22.9 times per year and spend an avg. of $311/year. Men spend $201/year versus $187 for women. The top three categories of sports apparel owned by men are licensed wear (65%), swimwear (42%) and running wear (36%). For women, it's swimwear (63%), followed by licensed wear (45%) and bodywear/aerobic wear (41%). Sporting Goods Manufacturers Association Exec Dir Maria Stefan on the impact of teens on apparel: "Teens are trendsetters and what they wear ends up influencing the entire fashion industry" (SGMA).