USOC Extends Nike Deal Through '20 2014 Reader Survey: NBA App Review: Cavaliers For iPhone Patriots' Nike Shoe Goes On Sale Monday Bucks' Edens Outlines Downtown Arena Vision Roberts Says Taylor Suspension Was Excessive Iverson Protests Nike Tribute Shoe Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming
SBD/29/Sponsorships Advertising Marketing
LACING UP: AN UPDATE ON SHOE COMPANIES
Published November 29, 1994
NIKE: On Wednesday, Braves infielder Fred McGriff and Atlanta Mayor Bill Campbell will dedicate a new P.L.A.Y. court made from recycled Nike shoes in Atlanta. This is the sixth U.S. city this year to have a court donated as part of P.L.A.Y. -- Participate in the Lives of America's Youth, Nike's national youth sports and fitness initiative (Nike). CONVERSE: The company has introduced a new TV spot created by Houston Effler Herstek & Favat, for its new Sky Rider basketball shoe starring Timberwolves forward Isaiah "J.R" Rider (ADVERTISING AGE, 11/28 issue). REEBOK: Today in Orlando, Reebok endorsers Shaquille O'Neal, Emmitt Smith and Frank Thomas shoot a TV ad that will air "globally" -- although Thomas and baseball references will not be included in European airings (Michael Hiestand, USA TODAY, 11/29). The company has also introduced a new line of basketball shoes and apparel built around NBA star Shawn Kemp. A TV spot by Leo Burnett began running last week (ADVERTISING AGE, 11/28 issue).