Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Cavs Happy With Ticket Lottery Process Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Hornets, Waste Management Ink Partnership Univ. Of Miami Could End Nike Deal Kings' Ranadive Explains Role In Firing Malone New Nike Campaign Features LeBron's "Heroes"
SBD/29/Sponsorships Advertising Marketing
LACING UP: AN UPDATE ON SHOE COMPANIES
Published November 29, 1994
NIKE: On Wednesday, Braves infielder Fred McGriff and Atlanta Mayor Bill Campbell will dedicate a new P.L.A.Y. court made from recycled Nike shoes in Atlanta. This is the sixth U.S. city this year to have a court donated as part of P.L.A.Y. -- Participate in the Lives of America's Youth, Nike's national youth sports and fitness initiative (Nike). CONVERSE: The company has introduced a new TV spot created by Houston Effler Herstek & Favat, for its new Sky Rider basketball shoe starring Timberwolves forward Isaiah "J.R" Rider (ADVERTISING AGE, 11/28 issue). REEBOK: Today in Orlando, Reebok endorsers Shaquille O'Neal, Emmitt Smith and Frank Thomas shoot a TV ad that will air "globally" -- although Thomas and baseball references will not be included in European airings (Michael Hiestand, USA TODAY, 11/29). The company has also introduced a new line of basketball shoes and apparel built around NBA star Shawn Kemp. A TV spot by Leo Burnett began running last week (ADVERTISING AGE, 11/28 issue).