Braves Name Hart President Of Baseball Ops NBA Formally Opens Replay Center Progress Slow On Hawks Sale NBA Could Amend Domestic Violence Policy Nike Forecasts Growth In Sale Of Women's Apparel Kidd Featured In Bucks' New TV Campaign Silver Says Too Early To Worry About Next CBA Clippers' Ballmer Discusses Debut Season NBA Owners Vote Down Lottery Reform Efforts NBA Aligns With Anta In China
Upcoming Conferences and Events
SBD/29/Sponsorships Advertising Marketing
LACING UP: AN UPDATE ON SHOE COMPANIES
Published November 29, 1994
NIKE: On Wednesday, Braves infielder Fred McGriff and Atlanta Mayor Bill Campbell will dedicate a new P.L.A.Y. court made from recycled Nike shoes in Atlanta. This is the sixth U.S. city this year to have a court donated as part of P.L.A.Y. -- Participate in the Lives of America's Youth, Nike's national youth sports and fitness initiative (Nike). CONVERSE: The company has introduced a new TV spot created by Houston Effler Herstek & Favat, for its new Sky Rider basketball shoe starring Timberwolves forward Isaiah "J.R" Rider (ADVERTISING AGE, 11/28 issue). REEBOK: Today in Orlando, Reebok endorsers Shaquille O'Neal, Emmitt Smith and Frank Thomas shoot a TV ad that will air "globally" -- although Thomas and baseball references will not be included in European airings (Michael Hiestand, USA TODAY, 11/29). The company has also introduced a new line of basketball shoes and apparel built around NBA star Shawn Kemp. A TV spot by Leo Burnett began running last week (ADVERTISING AGE, 11/28 issue).