Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Scientific-Atlanta, a Georgia cable TV equipment company, will announce that it will become an Olympic sponsor. Scientific-Atlanta's digital video distribution system will "allow 60 channels of live action from all the venues to be shown on jumbo screens at many Olympic arenas." The deal is expected to be announced today, with channels available on televisions in the Olympic dorms at Georgia Tech and the Marriott Marquis, "where more than 1,000 dignitaries are booked" (Melissa Turner, ATLANTA CONSTITUTION, 11/29).
Sensormatic Electronics Corp. announced an agreement with the USOC to become a sponsor of the U.S. Olympic Team for the '96 Games. Sensormatic will install security systems in the USOC's three Olympic Training Centers at Colorado Springs, Lake Placid, and San Diego. The security system will be installed throughout each USOC location including training centers and dining locations. The agreement also includes rights to the U.S. Olympic Team logo, which can be used throughout the U.S. (Sensormatic). Sensormatic is a sponsor of the '96 Atlanta Games.