CBS Earns 49.0 Super Bowl Overnight "Soccer Superstar" Set For Second Season Fanatics, USA Golf Reach E-Commerce Pact Some Super Bowl Traffic Issues Denver Hosts Broncos Parade Tomorrow Hyundai Wins USA Today Ad Meter Elway Dedicates Super Bowl To Bowlen Nets Ramping Up GM Search Sporting KC Unveils New Uniform WMPO Shatters Attendance Record
SBD/28/Sponsorships Advertising Marketing
Published November 28, 1994
The Golf Channel has hired Crispin & Porter as its first agency to handle advertising for the new cable TV network (N.Y. TIMES, 11/25)....Leo Burnett Co. announced that it has mutually agreed with H.J. Heinz Co. to end their "long relationships" on two brands: Star-Kist Tuna and 9-Lives Cat food. Burnett is also relinquishing its remaining Heinz accounts, including ketchup, Heinz 57 steak sauce and Homestyle gravy. Heinz does some regional signage in Pittsburgh, Cincinnati and FL (N.Y. TIMES, 11/24).... Bristol-Myers has renewed its sponsorship of the Naismith Awards for college basketball players, with Ban deodorant as title sponsor for the 2nd year in a row (BRANDWEEK, 11/28 issue)....Shea Stadium will have advertising behind home plate beginning in '95 (NEWSDAY, 11/24).