SBD/28/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Golf Channel has hired Crispin & Porter as its first
agency to handle advertising for the new cable TV network (N.Y.
TIMES, 11/25)....Leo Burnett Co. announced that it has mutually
agreed with H.J. Heinz Co. to end their "long relationships" on
two brands:  Star-Kist Tuna and 9-Lives Cat food.  Burnett is
also relinquishing its remaining Heinz accounts, including
ketchup, Heinz 57 steak sauce and Homestyle gravy.  Heinz does
some regional signage in Pittsburgh, Cincinnati and FL (N.Y.
TIMES, 11/24).... Bristol-Myers has renewed its sponsorship of
the Naismith Awards for college basketball players, with Ban
deodorant as title sponsor for the 2nd year in a row (BRANDWEEK,
11/28 issue)....Shea Stadium will have advertising behind home
plate beginning in '95 (NEWSDAY, 11/24).
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