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SBD/28/Sponsorships Advertising Marketing
Published November 28, 1994
The Golf Channel has hired Crispin & Porter as its first agency to handle advertising for the new cable TV network (N.Y. TIMES, 11/25)....Leo Burnett Co. announced that it has mutually agreed with H.J. Heinz Co. to end their "long relationships" on two brands: Star-Kist Tuna and 9-Lives Cat food. Burnett is also relinquishing its remaining Heinz accounts, including ketchup, Heinz 57 steak sauce and Homestyle gravy. Heinz does some regional signage in Pittsburgh, Cincinnati and FL (N.Y. TIMES, 11/24).... Bristol-Myers has renewed its sponsorship of the Naismith Awards for college basketball players, with Ban deodorant as title sponsor for the 2nd year in a row (BRANDWEEK, 11/28 issue)....Shea Stadium will have advertising behind home plate beginning in '95 (NEWSDAY, 11/24).