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SBD/28/Sponsorships Advertising Marketing
LOGO ATHLETIC IS CHANGING ITS LOGO
Published November 28, 1994
Licensed apparel marketer Logo Athletic is changing its logo. "Seeking a more contemporary image, the firm is dropping the 'A' from its corporate icon, while retaining its red and blue colors." Marketing VP Channing Souther said an overall name change is also under consideration, since the company is often called just "Logo." Print trade ads breaking in December will show Logo spokesperson Troy Aikman in apparel with Logo's new design. The first TV spots with the new logo feature Chris Webber and debut in January on TNT's NBA broadcasts (BRANDWEEK, 11/28 issue).