SBD / 28 / LOGO ATHLETIC IS CHANGING ITS LOGO

SBD/28/Sponsorships Advertising Marketing

LOGO ATHLETIC IS CHANGING ITS LOGO

Published November 28, 1994

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     Licensed apparel marketer Logo Athletic is changing its
logo.  "Seeking a more contemporary image, the firm is dropping
the 'A' from its corporate icon, while retaining its red and blue
colors."  Marketing VP Channing Souther said an overall name
change is also under consideration, since the company is often
called just "Logo."  Print trade ads breaking in December will
show Logo spokesperson Troy Aikman in apparel with Logo's new
design.  The first TV spots with the new logo feature Chris
Webber and debut in January on TNT's NBA broadcasts (BRANDWEEK,
11/28 issue).
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NBA, TBS/TNT

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