IIHF To Cover NHL Costs At '18 PyeongChang Games NBC To Go Live Across U.S. For '18 Games Citi, AT&T Explain Dropping USOC Deals Penny Steps Down As USA Gymnastics President IOC Creates Group To Study Candidate Process AT&T Launches March Madness Campaign USOC Short On Details After Gymnastics Meeting Dodgers Channel Collusion Lawsuit Nearing Settlement USOC Wants Gymnastics' Steve Penny Out Penny Situation Creates Rare Discord At NGB
CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).