U.S. Speedskating BOD Enacts New Bylaws Preakness Stakes Ratings Up 9% For NBC Rangers' Tortorella Curses During In-Game Interview USOC Brings In Record Total Revenue In '12 NBC Already 75% Sold Out For Sochi Games WBSC, MLB Consider Condensed Olympic Schedule FILA Looks To MMA For Wrestling Changes TV Distributors Get Rebates For Short NHL Season NBC Sees Big Overnight Bump For Derby USA Synchro Debuts Month-Long Campaign
Upcoming Conferences and Events
SBD/28/Olympics
CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).
