Boston '24 Looks To Switch Tone Boston '24 Execs Endorse Referendum Over Games Boston Mayor's Backers Mobilize For '24 NBC Plans Three Days Of On-Site EPL Coverage Boston '24 Looking For Majority Support Poll: Public Support For '24 Games Slips Further USOC Brass Preach Patience In '24 Bid Boston '24 Has Rough Week Classified Advertisements Fish Defends Boston '24 Hiring Patrick
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CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).