Rick Allen Named NBC's Lead NASCAR Voice NBC Adds Jeff Burton As NASCAR Analyst USOC Eyes '24 Olympics Bid Bach Speaks On Formidable Challenges Facing IOC Jeff Behnke To Be NBC VP/NASCAR Production NBCU To Push Sochi Games On Thanksgiving AT&T's "Be The Fan" Courts Social Media Audience Masekela Joining NBC's Sochi Coverage App Review: NBC Sports Live Extra USOC Extends Blackmun Through '16
CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).