Lazarus Says Rio A Financial Success For NBC Salt Lake City Leads Rio Ratings Lochte To Remain In Charity Swimming Event NBC Touts Digital Presence From Rio Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim NFL Reportedly Nixes Tirico As "TNF" Option Lochte Likely To Face Punishment From USOC
CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).