MLBAM, NBC Reach Streaming Deal Bell, Zenkel Among NBC Sports Promotions L.A. City Council Signs MOU With LA 2024 LA 2024 Envisions Using Two Stadiums For Cermonies IOC Says No Deadline On NHL/Oly Participation USOC Will Not Host '28 If L.A. Loses '24 Bid Study Shows '24 Games Would Give L.A. $11.2B Boost NFL Wild Card Weekend Down From '16 Afternoons, "SNF," "MNF" All Down For NFL Nick Symmonds To Retire From Track & Field
CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).