Sources: Goodyear May Nab Cotton Bowl Rights Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case Could Oslo's Move Be Impetus For IOC Change? NFL TV Audience Mixed Through Week 4 IOC Won't Reopen Bid Process For '22 Games Glut Of NFL Games Affecting Ad Rates IOC To Make Hosts Sign Non-Discrimination Clause USOC Pressing Forward With '24 Bid Ryder Cup Overnights Down From '10
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CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).