Weekend Plans With NBC's Jim Bell IOC Could Alter Controversial Rule 40 Boston '24 Can't Fundraise Outside Of Region IOC Considers Airbnb For Rio Games Boston Mayor Rewords USOC Deal NBC To Use New Camera Tech For Boxing NBC Sports Radio To Air All Triple Crown Races Boston Venues Could Change For '24 Games Marv Albert To Call NBC's Primetime Boxing Docs Show Boston Games Would Cost $9-10B
Upcoming Conferences and Events
CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).