ESPN Gets NFL Playoff Game For First Time NBC Has Best Full Season Of NHL Games Sochi Games Provide Q1 Jolt For NBCUniversal NBC Up For Opening NHL Playoff Telecasts NBC Linking Late-Night Shows In With Derby Rio Increases Budget For '16 Olympics Phelps Coming Out Of Retirement Concerns Over Rio Olympics Prep Mounting IBM Debuts New Campaign During Masters AT&T Sponsoring Renamed UT-OU Game
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CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).