Spieth Making Most Of AT&T Deal Ducks-Blackhawks Up Big For NBC Boston '24 Replaces Fish With Pagliuca "SNF" Leads Primetime For Fourth Time NBC Again Airing Final EPL Matches Live Ebersol Presented Lifetime Achievement Award AT&T Wins Sports Sponsor Of The Year CBS, NBC Show Little Interest In Simmons USOC Member Says Boston Bid Not Certain Preakness Gets 5.8 Overnight On NBC
Upcoming Conferences and Events
CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).