Officials Withhold Judgement On Boston Bid 2.0 New Boston Bid Boston 2024 Can't Find Home For Velodrome Costas To Apologize To Cubs Pitcher Bryant Makes Waves Appearing At "SNF" Shoot Sources: USOC Encouraged By Boston '24 Tweaks USOC Polling Boston Residents On '24 Olympics USOC Tries To Woo Potential Rio Games Sponsors IBM Signs 5-Year Extension With Wimbledon Poor Poll Numbers Should Not Hurt Boston '24
CHECKING IN ON NBC'S PRE-'96 AD SALES
Published November 28, 1994
IBM is "closing in on a deal" to buy ad time on NBC's coverage of the '96 Games, and Olympic sales at NBC's O&Os "are going strong as well. However, AT&T missed an opportunity to fend off attack ads in the long-distance and telecommunications field on the O&Os when it let a recent deadline pass to make an exclusive buy in the category." The buy would have been $25M. AT&T Media and Production Services Dir Mike Neavill cited the cost and timing (the Games are still 18 months away) as the main considerations (Brockington & Ross, COWLES BUSINESS MEDIA, 11/24).