Converse Suing Over Chuck Taylor Copycats Converse Hires MediaVest As Ad Agency Converse Conducting Media Agency Review Converse Moving To New Boston HQs In '15 Wade's Li-Ning Announcement Expected Next Week Nike, Foot Locker Teaming On Joint Stores Dwyane Wade To Sport New Shoes In Playoffs Marketplace Round-Up Converse Splits With Ad Agency Nike Sees Increase In Q3 Profit, Sales
SBD/23/Sponsorships Advertising Marketing
CONVERSE BACK ON THE COURTS WITH A GUARANTEE
Published November 23, 1994
According to the December issue of TENNIS, Converse "plans to launch six new tennis shoes this spring" and "three of the six will be backed with a 120-day no-questions-asked stability guarantee." Dennis Driscoll, Converse tennis shoe manager: "We think it's good timing because when a category's down, a lot of competitors take their eyes off the ball. Besides, we think tennis is already starting to comeback." In the early 1980s, the company's "heyday" was marked by deals with Jimmy Connors and Chris Evert (TENNIS, 12/94 issue).