SBD/23/Sponsorships Advertising Marketing

CONVERSE BACK ON THE COURTS WITH A GUARANTEE

     According to the December issue of TENNIS, Converse "plans
to launch six new tennis shoes this spring" and "three of the six
will be backed with a 120-day no-questions-asked stability
guarantee."  Dennis Driscoll, Converse tennis shoe manager:  "We
think it's good timing because when a category's down, a lot of
competitors take their eyes off the ball.  Besides, we think
tennis is already starting to comeback."  In the early 1980s, the
company's "heyday" was marked by deals with Jimmy Connors and
Chris Evert (TENNIS, 12/94 issue).
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