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BASEBALL TEAMS GIVE THANKS TO SEASON TICKET HOLDERS
Published November 23, 1994
The White Sox are offering season-ticket holders their money back if fans don't like the way the team plays during its first four homestands. The new policy, "designed with owners considering the use of replacement players, gives season ticket holders a June 1 deadline." Ticket holders asking for refunds will get them on the remaining games, plus interest on the money spent to secure their seats. The White Sox join the Brewers, and the Angels in offering a refund (AP, 11/23). The Pirates' "strategy is simple: worry about keeping the existing 17,100 season-ticket holders and court new business later." The team is holding parties and writing letters, even manger Jim Leyland is sending hand-written notes to fans who renewed season-ticket plans. Pirates VP/Marketing Steve Greenberg said they have had 65% of fans ask for credit, with 35% for refunds. But in San Diego, the Padres' season-ticket base has dropped from 16,000 to 9,000 (Mel Antonen, USA TODAY, 11/23).