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SOME SPONSORS READY TO TEE IT UP WITH THE WORLD TOUR?
Published November 22, 1994
According to this week's AD AGE, Dole Food Co. CEO David Murdock was present at meetings with Fox execs and World Golf Tour organizers last week "and indicated extreme interest in sponsorship and advertising opportunities." Reebok Int'l would also be interested, according to Richie Woodward, the President of Reebok's golf division. World Tour organizer Greg Norman has a "lifetime endorsement deal" with Reebok (Jeff Jensen, ADVERTISING AGE, 11/21 issue). DOES SIZE REALLY MAKE A DIFFERENCE?: In an article in this morning's WALL STREET JOURNAL, Stephanie Mehta reports that small sporting goods manufacturers "have found a way to score big sales gains in the product-promotion game," by side-stepping "potentially budget busting tactics" and "consciously steering clear of glitzy player endorsements." Odyssey Sports, for example, "began handing out hundreds of free putters to professional golfers at senior tournaments earlier this year" -- and sales jumped significantly after Jim Albus and Tom Wargo "started winning rounds with their free Odyssey clubs" (WALL STREET JOURNAL, 11/22).