U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
The city of Atlanta wants Olympic organizers to "establish a $10 million umbrella account to repay the city for its costs associated with the '96 Games." ACOG needs to approve the funds that would cover "feeding city firefighters, to setting up computer linked command posts." The city would send ACOG a running tab of expenses to be covered by the fund, whose balance would not dip below $10M, enabling the "city to make withdrawals on a pay-as-you-go basis" (Lyle Harris, ATLANTA CONSTITUTION, 11/22).
Last week, Honda/Acura was closing in on a deal with NBC to buy ad time during the '96 Summer Games. So far, ad agency sources say, NBC has written between $350M and $400M worth of Olympic business (INSIDE MEDIA, 11/16-29 issue).