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RAPTORS FACE FINAL SIX WEEKS 'TIL DEADLINE
Published November 22, 1994
The NBA's decision that the Raptors "Basketball 101" season- ticket plan would not count against their season ticket minimum is the "latest evidence the NBA's arrival in Toronto is no sure thing." In the "quiet corners of the league head office, those putting the pieces together must be getting concerned," writes Stephen Brunt in the Toronto GLOBE & MAIL. The team "figured that selling season tickets would be the least of their concerns," but when sales slowed, the "team was forced to rent additional office space to house telemarketers to hustle tickets -- obviously something they didn't originally anticipate having to do." David Stern "has been unequivocal: deadlines are deadlines, minimums are minimums. The NBA is cutting the new franchises in for a share of TV and properties revenues. And for that the league wants something solid in return. That is the real Basketball 101" (Toronto GLOBE & MAIL, 11/22). Columnist Craig Daniels praises the idea behind "Basketball 101": "The team has been publicly hammered for selling expensive tickets, and now has been pummeled for selling cheap tickets, too" (TORONTO SUN, 11/22). HOCKEY AT FAULT? NBA spokesperson Jan Hubbard believes the NHL lockout may be working against Toronto & Vancouver: "People are so turned off to sports right now that it might hurt them. They are selling an unknown product and for people to fork out that amount of money can be difficult" (Angelo Bruscas, SEATTLE POST-INTELLIGENCER, 11/21).