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SBD/21/Sponsorships Advertising Marketing
USAIR TAKES STEPS TO REASSURE PUBLIC ABOUT SAFETY
Published November 21, 1994
In a full-page advertorial that appears this morning in newspapers across the country, Seth Schofield, Chairman and CEO of USAir, announces that the airline has appointed Gen. Robert Oakes, a former Air Force commander, to "oversee USAir's safety and operations" and commissioned PRC Aviation to conduct "a complete and independent audit" of the airline's "flight safety operations." According to the ad, which takes the form of an open letter to "Travelers," Oakes is "a proven dynamic leader of men and women who fly, maintain, and support high-performance aircraft in a high-density, highly-visible aviation environment." Schofield also writes, "There will be no limits to [PRC's] inquiry." USAir has title sponsorship of the USAir Arena, home to the Washington Capitals and Bullets (THE DAILY).