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SBD/21/Sponsorships Advertising Marketing
SPEROS MAY JUST RIDE HIS HORSE WITH NO NAME
Published November 21, 1994
Once trademark settlement documents are signed with the NFL, Jim Speros, owner of the Baltimore CFL Football Club, will have 180 days to remove "Colts" from the $200,000 worth of team merchandise now in storage. Any items not altered will be destroyed. Results of a contest to name the team will be announced this week, but Speros "believes fans will prefer to go without a name legally" and "that they will continue to call the team the Colts." Speros: "I've been told that CFL stands for Colts For Life. I'm willing to leave it the way it is" (Ken Murray, Baltimore SUN, 11/19).