SBD/21/Sponsorships Advertising Marketing

SEARS AND NBC SPORTS JOIN FORCES FOR RETAILING

     BRANDWEEK reports that NBC Sports "will anchor a standalone
licensed athletic clothing boutique" to be rolled out in 1995 at
Sears stores nationwide.  The boutiques, called "NBC Sports
Presents," will sell NBC-licensed clothing, along with garments
from Starter, Sports Specialties, and Salem.  The shops "have
been in test at three Orlando-area Sears stores since late
October" and feature "a TV showing NBC Sports videos, and the
network has promised player appearances through its NBA
connections."  A nationwide rollout "would solve a distribution
for NBC and gives Sears a central location for its customers to
buy licensed apparel" -- rivaling the "Simply Sports" boutiques
at JC Penny (Terry Lefton, BRANDWEEK, 11/21 issue).
     NFL STADIUM SHOP OPENS IN WALT DISNEY WORLD:  The NFL has
opened a league Stadium Shop at Walt Disney World Village in
Orlando.  The store features licensed apparel from Starter,
Champion, and Logo Athletic, and will be open through February 15
as part of the celebration surrounding Super Bowl XXIX in Miami
(NFL).
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Related Topics:

NBA, NBC, NFL, Sears, Walt Disney

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