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SEARS AND NBC SPORTS JOIN FORCES FOR RETAILING
Published November 21, 1994
BRANDWEEK reports that NBC Sports "will anchor a standalone licensed athletic clothing boutique" to be rolled out in 1995 at Sears stores nationwide. The boutiques, called "NBC Sports Presents," will sell NBC-licensed clothing, along with garments from Starter, Sports Specialties, and Salem. The shops "have been in test at three Orlando-area Sears stores since late October" and feature "a TV showing NBC Sports videos, and the network has promised player appearances through its NBA connections." A nationwide rollout "would solve a distribution for NBC and gives Sears a central location for its customers to buy licensed apparel" -- rivaling the "Simply Sports" boutiques at JC Penny (Terry Lefton, BRANDWEEK, 11/21 issue). NFL STADIUM SHOP OPENS IN WALT DISNEY WORLD: The NFL has opened a league Stadium Shop at Walt Disney World Village in Orlando. The store features licensed apparel from Starter, Champion, and Logo Athletic, and will be open through February 15 as part of the celebration surrounding Super Bowl XXIX in Miami (NFL).