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SBD/21/Leagues Governing Bodies
CBA READY TO BEGIN SOUTH OF THE BORDER
Published November 21, 1994
The Mexico Aztecas of the CBA will "begin play as the first U.S. pro sports franchise based in Mexico." The CBA envisions itself as building a fan base and an organization for the NBA. "The reality is that this market really can and should be leveraged into the NBA's North America expansion plans," said Douglas Logan, team president and director general of OCESA, the Aztecas' parent comany. "If the NBA comes here, we see ourselves being involved, either as a partner or a minority owner. Somehow." Terry Lyons, head of the NBA's Int'l Public Relations, said Commissioner David Stern is "on record as saying that Mexico City is a definite potential expansion site ... after the year 2000." The economic appeal of Mexico is "obvious," as the market is one of the largest in the world, and the level of people with disposible incomes has risen. Logan called the CBA's venture a "controlled experiment," and Doug Clouse, Events Dir for OCESA said, "We'll test out different promotions, things that we've been doing in the States for 15 years that people here have never seen. This is as much an experiment for us as it is for the Mexicans." Mexicans know the NBA game and its players through cable TV, but the "NBA's appeal has yet to translate into CBA ticket sales. ... Sales so far, have been dismal." Goals of 8,000/game are "lofty," but Logan says they are in for the long haul and can absorb early losses" (Colin McMahon, CHICAGO TRIBUNE, 11/20).