SBD/18/Sponsorships Advertising Marketing

Print All
  • APSL MAKES A RUCKUS IN ATLANTA

         The American Professional Soccer League's Atlanta franchise
    has named itself the "Ruckus," and selected blue, black, and
    silver as its colors.  Ruckus GM Mark Dillon:  "We wanted a name
    we could own and a name that would not appear anywhere else in
    professional sports.  We wanted a name that is unique."  The team
    is planning a $300,000 ad campaign, and "team officials are
    making good on their promise to sign first-rate players."  Dillon
    also announced an agreement with SportSouth to broadcasat Ruckus
    matches when play begins in May 1995.  APSL Commissioner Richard
    Groff:  "This team is the APSL's future.  It's our future vision
    and our future model, and it will take us into a new and
    competitive era."  The Ruckus is owned by Sam Chase, who also
    owns the Atlanta Magic of the U.S. International Soccer League
    (Doug Cress, ATLANTA CONSTITUTION, 11/18).
    

    Print | Tags: Orlando Magic, RDV Sports
  • BLOCKBUSTER OPENS VIRTUAL STORE FOR ADULTS

         Blockbuster Entertainment announced it will open an indoor
    playground for adults next month in Albuquerque, NM called "Block
    Party."  The "playground" will include electronic games, motion
    simulators, virtual realty and music videos, as well as food,
    beer and wine.  Block Parties "could soon dot the land, if past
    experience is any guide."  But Blockbuster will first test the
    concept in Albuquerque and Indianapolis before expanding
    nationwide.  Bill Burns, president of Blockbuster's entertainment
    center said Block Party is different from the games arena at the
    Blockbuster Golf & Games park located in Ft. Lauderdale.  The new
    playground "targets older kids" -- those between the ages of 18
    and 45 (Don Finefrock, MIAMI HERALD, 11/18).
    

    Print
  • CHEVROLET CORVETTE NAMED AS 1995 INDY 500 OFFICIAL PACE CAR

         The Chevrolet Corvette has been named the Official Pace Car
    for the 79th running of the Indianapolis 500 next May.  Chevrolet
    returns as the "500" pace car for a record 10th time, and it will
    be the third time for Corvette -- which previously paced in 1978
    and 1986.  Chevrolet VP Jim Perkins: "We build the Corvette as a
    performance car that can pace the world's most prestigious race
    right from the factory."  The car will be a dark purple and
    Arctic white, two-tone convertible (Chevrolet).
    

    Print | Tags: General Motors
  • HEARD ON THE STREET: CORPORATE FINANCIAL NEWS

         SPORTS AUTHORITY GOES PUBLIC:  Kmart's Sports Authority goes
    public today with an IPO of 9.84M shares at $19/share (DOW JONES
    NEWS SERVICE/WASHINGTON POST, 11/18).
         WOOLWORTH REPORTS NET PROFITS:  Woolworth, which owns Champs
    and Foot Locker, has "pulled itself out of six consecutive
    quarters of losses" by posting net profits of $37M during the
    third quarter of this year, according to Richard Tomkins in this
    morning's FINANCIAL TIMES.  During the same period last year, the
    company posted losses of $350M, but the comparison is "flattered
    by several provisions and one-time charges that hit results in
    the third quarter of 1993."  When factored in, the comparison to
    last year would show that "the combined operating profits of the
    company's general merchandise and specialty retailing divisions
    were little changed" (FINANCIAL TIMES, 11/18).
         RECORD POSTING FOR WAL-MART:  Tomkins also reports that
    "store openings and a large increase in revenues"  helped Wal-
    Mart increase net income by 13% to a record $588M in its third
    quarter to October from $519M for the same period last year
    (FINANCIAL TIMES, 11/18).
         MORE ON MILLER:  The CHARLOTTE OBSERVER puts Miller
    Brewing's exclusive 10-year deal with the Carolina Panthers at an
    estimated $30M (CHARLOTTE OBSERVER, 11/18).
    

    Print | Tags: Foot Locker/Venator Group, Wal Mart
  • LPGA, CHICK-FIL-A TEAM UP FOR FOSTER KIDS

         The LPGA has announced that it will return to Atlanta in
    1995 with Chick-fil-A as title sponsor of their Charity
    Championship -- to be held from April 17-23 and featuring a
    $500,000 purse.  Chick-fil-A Chair Truett Cathy said tournament
    proceeds will benefit the WinShape Foster Care program, which
    provides student scholarships and foster care for over 70
    children in seven homes.  LPGA Commissioner Charles Mecham:  "We
    are happy to be returning in partnership with Chick-fil-A, a
    hometown sponsor, to provide Atlanta with the very best in
    women's golf, while benefiting a worthy cause."  A newly formed
    non-profit, Metro South Golf Charities, Inc., will produce the
    event.  Chick-fil-A is one of the largest privately held
    restaurant chains and the third-largest fast-food chicken chain,
    with nearly 600 restaurants in 32 states and Canada (Chick-fil-
    A).
    

    Print | Tags: LPGA
  • SEASON'S GREETINGS FROM THE NATION'S CONSUMERS

         Roughly three out of four Americans plan to spend at least
    as much this holiday season as they did last year, according to a
    nationwide consumer survey released today by Arthur Andersen,
    LLP.  Jay Scansaroli, managing partner for Arthur Andersen's
    worldwide retail practice:  "We've seen job growth, low
    inflation, and rising disposable incomes in 1994.  And, although
    consumer debt has grown during the year, it has not seemed to put
    a damper on the holiday spending spirit."  OTHER SURVEY FINDINGS:
    78% of the 1,050 consumers surveyed plan to pay for holiday gifts
    mostly by cash or check -- only 22% plan to use mostly credit;
    apparel is likely to be the strongest sales category, with
    consumers planning to spend 35% of their holiday budget on
    clothing; toys represent the second strongest category, drawing
    22% of consumer budgets; and electronic items came in third with
    13% of consumer budgets.  WHERE TO SHOP?:  Nationwide, consumers
    plan to do 44% of their holiday spending at department stores;
    22% at discounters; and 10% at specialty stores (Arthur
    Andersen).
    

    Print | Tags: Nationwide Insurance
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug