SBD/17/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Kevin Goldman analyzes the new NBA-Bill Murray ads, and
calls it an "effort to remind the public that the popular sport
is fun and not dominated by high-priced prima-donnas."  Over the
next several months, a series of ads as well as longer segments
will featuring Murray's dream of playing in the NBA.  Other NBA
ads that will not feature Murray will feature NBA licensed
products.  The ads will contain the tag line, "I love this
stuff."  The NBA's ad agency for both ad campaigns is Berlin
Cameron (WALL STREET JOURNAL, 11/17). ....IBM took out two full-
page ads in USA TODAY featuring their new product, "OS/2 Warp."
The first page features a "warped" picture of Bulls coach Phil
Jackson, while the second page features the product (USA TODAY,
11/17).
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Related Topics:

Chicago Bulls, IBM, NBA

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