Costs Rise For Wizards' Practice Facility McCrory: Deal Was Reached With NBA For ASG NBA Adds Pistons' Joel Browning To TMBO NBPA To Fund Health Insurance For Retired Players NOLA Keeps Pushing For NBA ASG Louisiana Gov. To Talk ASG With Silver NBA Officially Pulls '17 ASG From Charlotte Source: New Orleans Leads To Host '17 ASG Suns "Want To Be The NBA Team" For Mexico Nets Struggle To Attract Free Agents
SBD/17/Sponsorships Advertising Marketing
Published November 17, 1994
Kevin Goldman analyzes the new NBA-Bill Murray ads, and calls it an "effort to remind the public that the popular sport is fun and not dominated by high-priced prima-donnas." Over the next several months, a series of ads as well as longer segments will featuring Murray's dream of playing in the NBA. Other NBA ads that will not feature Murray will feature NBA licensed products. The ads will contain the tag line, "I love this stuff." The NBA's ad agency for both ad campaigns is Berlin Cameron (WALL STREET JOURNAL, 11/17). ....IBM took out two full- page ads in USA TODAY featuring their new product, "OS/2 Warp." The first page features a "warped" picture of Bulls coach Phil Jackson, while the second page features the product (USA TODAY, 11/17).