Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied New Orleans Praised For Hosting NBA All-Star Weekend New NBA Jersey Deals Could Signal Changing Market NBPA, Players Look To Profit Off Images NBA Attendance Flat Headed Into All-Star Break Going Off The Grid: NBA All-Star Edition Are Knicks Bad For Long-Term NBA Image?
SBD/17/Sponsorships Advertising Marketing
Published November 17, 1994
Kevin Goldman analyzes the new NBA-Bill Murray ads, and calls it an "effort to remind the public that the popular sport is fun and not dominated by high-priced prima-donnas." Over the next several months, a series of ads as well as longer segments will featuring Murray's dream of playing in the NBA. Other NBA ads that will not feature Murray will feature NBA licensed products. The ads will contain the tag line, "I love this stuff." The NBA's ad agency for both ad campaigns is Berlin Cameron (WALL STREET JOURNAL, 11/17). ....IBM took out two full- page ads in USA TODAY featuring their new product, "OS/2 Warp." The first page features a "warped" picture of Bulls coach Phil Jackson, while the second page features the product (USA TODAY, 11/17).