Grizzlies Tout 90% Season-Ticket Renewal Rate Bulls Sign Deal With Polish Firm NBA's Tissot Deal Won't Prevent Team Deals Bucks Unveil New Alternate Jersey, Court NBA Hires Former Chairman Of Joint Chiefs Hornets Break "Enter The Swarm" Campaign Cavs Cashing In On International Connections Kevin Durant Launches Neff Underwear Line Paul Allen Addresses State Of Trail Blazers Lakers Return To Hawaii For Training Camp
SBD/17/Sponsorships Advertising Marketing
Published November 17, 1994
Kevin Goldman analyzes the new NBA-Bill Murray ads, and calls it an "effort to remind the public that the popular sport is fun and not dominated by high-priced prima-donnas." Over the next several months, a series of ads as well as longer segments will featuring Murray's dream of playing in the NBA. Other NBA ads that will not feature Murray will feature NBA licensed products. The ads will contain the tag line, "I love this stuff." The NBA's ad agency for both ad campaigns is Berlin Cameron (WALL STREET JOURNAL, 11/17). ....IBM took out two full- page ads in USA TODAY featuring their new product, "OS/2 Warp." The first page features a "warped" picture of Bulls coach Phil Jackson, while the second page features the product (USA TODAY, 11/17).