SBD/17/Sponsorships Advertising Marketing
IT'S MILLER TIME FOR THE PANTHERS
Published November 17, 1994
Miller Brewing Co. and the Carolina Panthers announced yesterday that Miller will be the team's malt beverage sponsor over the next 10 years. Miller's commitment to the Panthers includes advertising on the Panther TV and radio networks, in- stadium signage and video commercials, print advertising in Panther publications and a variety of promotional opportunities. Miller Marketing Services Director Michael Hart said that Miller's Lite beer products would be the initial brands promoted by Miller through the sponsorship (Miller Brewing Co.).