NCAA Sends Out Questionnaire On Discrimination Double-A Yard Goats Will Finish Season On Road Activist: All-Star Move Was Political Sacramento FC California Chrome May Swell Del Mar Croeds St. Louis Hosting Rams Legends Game NBA Officially Pulls '17 ASG From Charlotte Odell Beckham Jr. To Release Sportswear Brand Swofford, ACC Adamant TV Net Will Help Conference Hornets' Guelli Says Team Supports NBA's Decision
SBD/17/Sponsorships Advertising Marketing
IT'S MILLER TIME FOR THE PANTHERS
Published November 17, 1994
Miller Brewing Co. and the Carolina Panthers announced yesterday that Miller will be the team's malt beverage sponsor over the next 10 years. Miller's commitment to the Panthers includes advertising on the Panther TV and radio networks, in- stadium signage and video commercials, print advertising in Panther publications and a variety of promotional opportunities. Miller Marketing Services Director Michael Hart said that Miller's Lite beer products would be the initial brands promoted by Miller through the sponsorship (Miller Brewing Co.).