Sponsorships Advertising Marketing

HOW 'BOUT THEM ROCK CATS!

11.17.1994

     The New Britain franchise in the Double-A Eastern League has
changed its name and logo.  The team, known as the New Britain
Red Sox for the last 12 years, will now be called the Hardware
City Rock Cats.  The new logo, featuring a cat decked out in rock
and roll apparel, was introduced yesterday.  Rock Cats GM Gerry
Berthiaume: "We think this could be one of the hottest logos in
minor league baseball."  Rock Cats Owner George Buzas said "he
wasn't overwhelmed" by the logo, but was swayed by the marketing
potential.  Buzas: "Everyone said it has great marketing
potential, especially with the kids" (Paul Doyle, HARTFORD
COURANT, 11/17).

PREVIOUS HERMAN'S SPORTING GOODS ANNOUNCES PLAN TO BUILD MEGA-STORE NEXT IT'S MILLER TIME FOR THE PANTHERS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

May 15, 2024

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1994/11/17/Sponsorships-Advertising-Marketing/HOW-BOUT-THEM-ROCK-CATS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1994/11/17/Sponsorships-Advertising-Marketing/HOW-BOUT-THEM-ROCK-CATS.aspx