Poll Shows Boston Sports Fans Favor Pats Red Sox' Henry Opens Up About Myriad Topics Red Sox Planning More Fenway Expansion Ortiz Bobbledhead Giveaway Deemed Racially Insensitive Epstein's Fingerprints On Success Of Cubs, Sox NESN's Red Sox Broadcast Team Off To Good Start Weekend Plans: Red Sox' Adam Grossman Red Sox, WEEI Renew Broadcast Partnership Red Sox Offering VR Experience At Fenway Red Sox Debut New Protective Netting
SBD/17/Sponsorships Advertising Marketing
HOW 'BOUT THEM ROCK CATS!
Published November 17, 1994
The New Britain franchise in the Double-A Eastern League has changed its name and logo. The team, known as the New Britain Red Sox for the last 12 years, will now be called the Hardware City Rock Cats. The new logo, featuring a cat decked out in rock and roll apparel, was introduced yesterday. Rock Cats GM Gerry Berthiaume: "We think this could be one of the hottest logos in minor league baseball." Rock Cats Owner George Buzas said "he wasn't overwhelmed" by the logo, but was swayed by the marketing potential. Buzas: "Everyone said it has great marketing potential, especially with the kids" (Paul Doyle, HARTFORD COURANT, 11/17).