SBD/17/Sponsorships Advertising Marketing


     The New Britain franchise in the Double-A Eastern League has
changed its name and logo.  The team, known as the New Britain
Red Sox for the last 12 years, will now be called the Hardware
City Rock Cats.  The new logo, featuring a cat decked out in rock
and roll apparel, was introduced yesterday.  Rock Cats GM Gerry
Berthiaume: "We think this could be one of the hottest logos in
minor league baseball."  Rock Cats Owner George Buzas said "he
wasn't overwhelmed" by the logo, but was swayed by the marketing
potential.  Buzas: "Everyone said it has great marketing
potential, especially with the kids" (Paul Doyle, HARTFORD
COURANT, 11/17).
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