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SBD/17/Sponsorships Advertising Marketing
HOW 'BOUT THEM ROCK CATS!
Published November 17, 1994
The New Britain franchise in the Double-A Eastern League has changed its name and logo. The team, known as the New Britain Red Sox for the last 12 years, will now be called the Hardware City Rock Cats. The new logo, featuring a cat decked out in rock and roll apparel, was introduced yesterday. Rock Cats GM Gerry Berthiaume: "We think this could be one of the hottest logos in minor league baseball." Rock Cats Owner George Buzas said "he wasn't overwhelmed" by the logo, but was swayed by the marketing potential. Buzas: "Everyone said it has great marketing potential, especially with the kids" (Paul Doyle, HARTFORD COURANT, 11/17).