SBD/17/Sponsorships Advertising Marketing

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  • COLLEGE CONFERENCES MAKES PLANS TO STAGE FAN FESTIVALS

         ACC TOURNAMANIA: The Atlantic Coast Conference, ScheerSports
    and Koury Convention Center officials announced yesterday that
    the conference will host an interactive fan festival called ACC
    TournaMania in conjunction with the ACC Basketball Tournament in
    March '95.  TournaMania, which will be sponsored by NationsBank
    and regional cable outlet Home Team Sports, will offer various
    events including free throw competitions; intramural
    competitions; a photo booth; clinics and forums; an ACC trading
    card booth; and a food court.  ACC Commissioner Gene Corrigan
    said he "looks forward" to the opportunities TournaMania will
    bring to the ACC and its corporate sponsors: "We have an
    opportunity to educate so many more people about the quality
    institutions within the ACC and the companies that support them"
    (ACC).
         THE SEC'S FANFARE:  The Southeastern Conference will stage
    "Fanfare" -- a "fan-interactive, 200,000-square foot theme park"
    at the Georgia World Congress from December 1-4 to coincide with
    the December 3rd SEC Football Championship at the Georgia Dome
    (SEC).
    

    Print | Tags: Bank of America
  • HERMAN'S SPORTING GOODS ANNOUNCES PLAN TO BUILD MEGA-STORE

         Herman's Sporting Goods announced yesterday that it has
    signed a letter of intent to open a 50,000-square-foot sports
    emporium at the Chelsea Piers Sports and Entertainment Complex on
    New York's Hudson River Waterfront.  Called "We Are Sports By
    Herman's," the new sports emporium is expected to open in late
    1995.  The store will have a design resembling a stadium, with
    graduated levels of selling floors surrounding the main
    amphitheater.  Herman's CEO Alfred Fasola said that the new
    emporium will generate a first-year revenue of $15M: "The new
    store will be one more example of Herman's dominance in the
    sporting goods retail in the Northeastern United States"
    (Herman's).  Herman's will spend $5M to construct the store "to
    match the imagination of the sports enthusiast's wildest dreams."
    The store will include two separate 4,000 square foot specialty
    stores featuring Nike and Reebok products, as well as a 1,500
    square-foot Speedo store.  It will also have a travel agency
    offering "adventure trips," and a box office to sell tickets to
    sporting events.  The redevelopment of the Piers also includes
    building an an ice rink and an in-line skating rink.  Among the
    leaders in the redevelopment effort are Roland Betts and Tom
    Burnstein, two of the Texas Rangers' five principal owners
    (Judith Evans, N.Y. NEWSDAY, 11/17).
         NOT TO BE OUTDONE:  Sports Authority "makes its long-awaited
    debut" in New York with a store opening across from Madison
    Square Garden.  Sports Authority officials "claim the timing of
    the Herman's announcement was deliberate" to offset any publicity
    Sports Authority would get for its first NYC store.  But Fasola
    "coyly insists it was a coincidence" (Jonathan Auerbach, N.Y.
    POST, 11/17).
    

    Print | Tags: Nike, Reebok
  • HOW 'BOUT THEM ROCK CATS!

         The New Britain franchise in the Double-A Eastern League has
    changed its name and logo.  The team, known as the New Britain
    Red Sox for the last 12 years, will now be called the Hardware
    City Rock Cats.  The new logo, featuring a cat decked out in rock
    and roll apparel, was introduced yesterday.  Rock Cats GM Gerry
    Berthiaume: "We think this could be one of the hottest logos in
    minor league baseball."  Rock Cats Owner George Buzas said "he
    wasn't overwhelmed" by the logo, but was swayed by the marketing
    potential.  Buzas: "Everyone said it has great marketing
    potential, especially with the kids" (Paul Doyle, HARTFORD
    COURANT, 11/17).
    

    Print | Tags: Boston Red Sox
  • IT'S MILLER TIME FOR THE PANTHERS

         Miller Brewing Co. and the Carolina Panthers announced
    yesterday that Miller will be the team's malt beverage sponsor
    over the next 10 years.  Miller's commitment to the Panthers
    includes advertising on the Panther TV and radio networks, in-
    stadium signage and video commercials, print advertising in
    Panther publications and a variety of promotional opportunities.
    Miller Marketing Services Director Michael Hart said that
    Miller's Lite beer products would be the initial brands promoted
    by Miller through the sponsorship (Miller Brewing Co.).
    

    Print
  • MARKETPLACE ROUND-UP

         Kevin Goldman analyzes the new NBA-Bill Murray ads, and
    calls it an "effort to remind the public that the popular sport
    is fun and not dominated by high-priced prima-donnas."  Over the
    next several months, a series of ads as well as longer segments
    will featuring Murray's dream of playing in the NBA.  Other NBA
    ads that will not feature Murray will feature NBA licensed
    products.  The ads will contain the tag line, "I love this
    stuff."  The NBA's ad agency for both ad campaigns is Berlin
    Cameron (WALL STREET JOURNAL, 11/17). ....IBM took out two full-
    page ads in USA TODAY featuring their new product, "OS/2 Warp."
    The first page features a "warped" picture of Bulls coach Phil
    Jackson, while the second page features the product (USA TODAY,
    11/17).
    

    Print | Tags: Chicago Bulls, IBM, NBA
  • NOT JUST ANY MICKEY MOUSE RUN

         Disney was scheduled to announce the creation of the
    Disneyland Marathon in Orange County, CA, yesterday.  The race is
    set to take place in '95, just three weeks after the L.A.
    Marathon.  But Disney spokesperson Joe Aguirre said the two
    marathons are not in competition: "We've been in touch with
    officials of the Los Angeles Marathon and we're going to be
    offering an arrangement whereby people can fun both races at a
    reduced price."  Elite runners frequently compete only twice a
    year, "and never, so close together."  The L.A. Marathon has had
    Mercedes Benz as its primary sponsor since its inception, but the
    contract runs out after '95 and Mercedes has no plans to renew.
    However, L.A. Marathon spokesperson Bill Burke said other car
    sponsors could become involved (Jim Hodges, L.A. TIMES, 11/17).
    

    Print | Tags: DaimlerChrysler, Walt Disney
  • WEBBER HOLDOUT HURTS HIS MERCHANDISE SALES

         For many fans, last year's NBA Rookie of the Year Chris
    Webber "has gone from hero to villain."  During his holdout,
    which ended last night when he re-signed with the Warriors,
    souvenir shops reported lower interest in Webber apparel.
    Retailer Matt Medrano: "Right now, I'd say [fans are] just mad at
    Webber."  The AP notes that $45 Webber jerseys "are getting
    ignored" at Oakland Coliseum (AP/N.Y. POST, 11/17).
    

    Print | Tags: Golden State Warriors, NBA
  • WENDY'S SKI FAMILY CHALLENGE TO BENEFIT ADOPTION FOUNDATION

         SKI Magazine and Wendy's Restaurants have joined to produce
    the Wendy's SKI Family Challenge to benefit the Dave Thomas
    Foundation for Adoption.  Wendy's SKI Family Challenge will offer
    families a chance to race together and, by doing so, be eligible
    to win a family ski trip to the Wendy's Pro Cup.  The Wendy's Pro
    Cup will be part of an NBC television special on March 18 and a
    one-hour special on the Family Channel (SKI Magazine).
    

    Print | Tags: NBC, Wendys
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