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GRIZZLIES' "DRIVE FOR FIVE" PROFILED IN CANADA
Published November 17, 1994
This morning, Three Canadian papers examine the marketing of the Grizzlies and their quest to meet the 12,500 season ticket minimum with an NBA-determined deadline of December 31. "The man in charge of the unenviable task," Tod Leiweke, is profiled in the VANCOUVER SUN. "Recruited out of the Warriors organization almost three weeks ago, Leiweke has become perhaps the single most important employee of the Northwest Entertainment Group; the umbrella company that oversees the Grizzlies, Vancouver Canucks, and General Motors Place" (Dan Stinson, VANCOUVER SUN, 11/17). But Jim Taylor of the Vancouver PROVINCE takes the team to task for their hard sell. "Memo to the marketing department of the Vancouver Grizzlies: Back off. ... The Grizzlies are not a community operation, and the community is under no obligation to support them." Taylor writes that if the team fails to sell enough tickets "it will be because not enough people want to buy your product. ... Wanting the NBA and needing it are two different cats" (VANCOUVER SUN, 11/17). A day in the Grizzlies ticket office is chronicled in the Toronto GLOBE & MAIL (Neil Campbell, GLOBE & MAIL, 11/17).