STATE OF THE STADIUM: IT'S VETERANS DAY ... AGAIN

     THE SPORTS BUSINESS DAILY continues to look at the NFL's
infrastrucure with an examination of Philadelphia's Veterans
Stadium.



  
 
    
STADIUM:
    
Veterans 
      Stadium, Philadelphia, PA
  
  
 
    
AGE:
    
Build in 
      1971
  
  
 
    
CAPACITY:
    
66,386 
      --12th lowest in the league
  
  
 
    
MANAGEMENT:
    
City of 
      Philadelphia Parks and Recreation.
  
  
 
    
OWNERSHIP:
    
Owned by 
      the City of Philadelphia.
  
  
 
    
LUXURY 
      

      BOXES:
    
89 luxury 
      penthouses, 59 super boxes, 44 restaurant clubboxes - controlled by team.
  
  
 
    
COST:
    
Cost $63M 
      and paid for through public bonds and self-sustaining loan. Roughly $5.6M 
      in debt
  
  
 
    
CONCESSIONS:
    
Ogden Leisure 
      Services. 58.2% of general concessions to the Stadium, which is split 50/50 
      with the team. The remaining 41.8% of concessions goes to Ogden.
  
  
 
    
RENOVATION:
    
Ongoing 
      $32M renovation project over 5 years. New seats, more handicap seating, 
      and councourse improvments.
  
  
 
    
PARKING:
    
12,000 
      parking spots at $6 a car -- all parking revenue to go towards new CoreStates 
      arena.
  
  
 
    
ADVERTISING:
    
Phillies 
      receive all advertising revenue.
  
  
 
    
LEASE:
    
Eagles' 
      lease expires 2011.
  
  
 
    
RENT:
    
$1.9 million 
      - 13th highest in the league.
  


(Source: Jim Smith/Veterans Stadium, rent figure from a Florida
Times Union article on July 24, 1994).