Sponsors Eye Olympics' Return To China Boston Mayor: Olympics Bid Could Be Dropped Discovery Lands European Oly Rights Through '24 USOC Relaxing Athlete Endorsement Rules For Rio Probst To Lead IOC's Efforts For Olympic Channel IOC Reveals Officials' Payment Figures Toyota Becomes New IOC TOP Sponsor Toyota, IOC Reportedly Strike TOP Deal IOC Could Alter Controversial Rule 40 Olympic Channel Aimed At Young People In The Works
SBD/15/Sponsorships Advertising Marketing
SNOWBOARDING -- CATCH THE WAVE, DUDE
Published November 15, 1994
"What hot winter sport is burning up the slopes? Snowboarding, dude," writes Penny Parker in the DENVER POST. "It's a wild ride. So wild, in fact, that metro-area ski equipment retailers now estimate that snowboards account for up to 30 percent of their business." Lew Sapiro, owner of the 39- store Breeze Ski Rentals chain opened a snowboard-rental-only store yesterday, an example of the increase in the snowboard rental market. The number of snowboarders will grow to 30 to 40% of everyone on the slopes by the year 2000, according to projections by TransWorld SNOWboarding magazine. Some marketing predictions show that snowboarders may outnumber skiers by the year 2012 (DENVER POST, 11/14). SEE YOU IN NAGANO: The Nagano Winter Olympic Committee (NAOC) will start studying the addition of snowboarding to its '98 Games program. In August, IOC President Juan Antonio Samaranch requested the NAOC add snowboarding in its program, but the NAOC then was reported to be reluctant to add any new sports because of economic reasons (NAOC).