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SBD/15/Sponsorships Advertising Marketing
Published November 15, 1994
Actor Bill Murray will produce and appear in TV ads in which he announces his retirement from the entertainment industry where "he has nothing left to prove" in order to "pursue a dream" of playing NBA basketball. The spots, Murray's spoof on Michael Jordan, will run on NBC, MTV and ESPN. The league says Murray will not be paid for the ads. Michael Hiestand predicts, "Good bet: Murray's made-for-TV odyssey will work its way into pop culture, becoming a staple in media coverage" (USA TODAY, 11/15). Richard Sandomir calls the Murray spots "oddly amusing, but not exactly Orson Welles" (N.Y. TIMES, 11/15)....The Walt Disney Co. is "keeping alive" its contract to buy more than 2,000 acres of property near Haymarket, VA, said officials of the development company that owns the land once slated to become a Disney theme park (WASHINGTON POST, 11/15)....Jeff Blake t-shirts "are jumping off the shelves, and the red-hot Bengal quarterback is being deluged with requests to appear at everything from banquets to bar mitzvahs." Dave Slyby, who coordinates public appearances for Bengal players: "I haven't seen anything like this since Boomer (Esiason) during the Super Bowl year." One local retailer said he could not print Blake t-shirts fast enough (CINCINNATI ENQUIRER, 11/15)....Korbel Champagne and Team Dennis Conner will christen Conner's new America's Cup yacht Stars & Stripes on November 19 in San Diego. Korbel is supporting Team Dennis Conner through a variety of creative marketing endeavors (Team Dennis Conner)....Coors Light concluded its 3rd season as the WPVA's title sponsor and fifth season overall with the women's volleyball tour. Other sponsors include Reebok, Foot Action, Killer Loop by Baush & Lomb, Chevrolet, Brine Volleyballs, Naya Water, Jag, Dupont, Gatorade and Gold's Gym (WPVA)....The PGA Tour made a record charitable contribution of $24.7M this year to over 900 organizations across the U.S. and Canada (PGA).