SBD/15/Sponsorships Advertising Marketing

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  • ANHEUSER-BUSCH ENDS RELATIONSHIP WITH AD AGENCY

         Anheuser-Busch Inc. has ended its 79-year relationship with
    D'Arcy, Masius, Benton & Bowles, the ad agency that made
    Budweiser "one of the most recognizable product names in the
    country."  A-B announced that it was turning all of its
    advertising for Budweiser over to DDB Needham, which already
    handles the creative work for Bud Light and Budweiser's Ice
    Draft.  It has been estimated that A-B spent $104M advertising
    Budweiser last year.  The staff at D'Arcy's office in St. Louis
    "was stunned by the news. ... There had been no public sign of
    dissatisfaction with the agency."  Execs "refused" to say why A-B
    dropped D'Arcy, but industry analysts "said two factors probably
    were at work."  Budweiser is in its 6th year of moderate declines
    and A-B was already using other ad agencies, so cost efficiency
    may have played a part (Robert Mano, ST. LOUIS POST-DISPATCH,
    11/15).  Other clients D'Arcy has recently signed:  Blockbuster
    Entertainment, cereal maker Ramcorp., TWA and Enterprise Rent-A-
    Car (AP, 11/15).  A-B's move is one of the "largest domestic ad
    account changes in Madison Avenue history" (USA TODAY, 11/15).
    Besides A-B leaving, Amoco put its $30M account with D'Arcy in
    review last month after 40 years with the agency (WALL STREET
    JOURNAL, 11/15).
    

    Print | Tags: Anheuser Busch
  • BASEBALL STRIKE BLAMED FOR FOTOBALL USA'S 3RD QUARTER LOSSES

         Fotoball USA yesterday reported a third quarter net loss of
    $441,180.  Fotoball USA President/CEO Michael Favish: "The strike
    and subsequent loss of the baseball season resulted in the loss
    of between $1 million and $1.25 million in third quarter revenues
    and will probably result in an additional revenue loss of
    $250,000 in the fourth quarter."  Favish added that Fotoball USA
    will continue to expand its focus away from the MLB and onto
    areas unaffected by the strike: "We anticipate in 1995 a
    continuing emphasis on football and the exploration and
    development of other sports ball products" (Fotoball USA).
    

    Print | Tags: MLB
  • MARKETPLACE ROUND-UP

         Actor Bill Murray will produce and appear in TV ads in which
    he announces his retirement from the entertainment industry where
    "he has nothing left to prove" in order to "pursue a dream" of
    playing NBA basketball.  The spots, Murray's spoof on Michael
    Jordan, will run on NBC, MTV and ESPN.  The league says Murray
    will not be paid for the ads.  Michael Hiestand predicts, "Good
    bet:  Murray's made-for-TV odyssey will work its way into pop
    culture, becoming a staple in media coverage" (USA TODAY, 11/15).
    Richard Sandomir calls the Murray spots "oddly amusing, but not
    exactly Orson Welles" (N.Y. TIMES, 11/15)....The Walt Disney Co.
    is "keeping alive" its contract to buy more than 2,000 acres of
    property near Haymarket, VA, said officials of the development
    company that owns the land once slated to become a Disney theme
    park (WASHINGTON POST, 11/15)....Jeff Blake t-shirts "are jumping
    off the shelves, and the red-hot Bengal quarterback is being
    deluged with requests to appear at everything from banquets to
    bar mitzvahs."  Dave Slyby, who coordinates public appearances
    for Bengal players: "I haven't seen anything like this since
    Boomer (Esiason) during the Super Bowl year."  One local retailer
    said he could not print Blake t-shirts fast enough (CINCINNATI
    ENQUIRER, 11/15)....Korbel Champagne and Team Dennis Conner will
    christen Conner's new America's Cup yacht Stars & Stripes on
    November 19 in San Diego.  Korbel is supporting Team Dennis
    Conner through a variety of creative marketing endeavors (Team
    Dennis Conner)....Coors Light concluded its 3rd season as the
    WPVA's title sponsor and fifth season overall with the women's
    volleyball tour.  Other sponsors include Reebok, Foot Action,
    Killer Loop by Baush & Lomb, Chevrolet, Brine Volleyballs, Naya
    Water, Jag, Dupont, Gatorade and Gold's Gym (WPVA)....The PGA
    Tour made a record charitable contribution of $24.7M this year to
    over 900 organizations across the U.S. and Canada (PGA).
    

    Print | Tags: Dallas Stars, ESPN, General Motors, NBA, NBC, PGA Tour, Reebok, Southwest Sports Group, Walt Disney
  • NASCAR SPONSORSHIP NEWS: CRAFTSMAN SPONSORS SUPERTRUCKS

         Sears, Roebuck & Co., through its Craftsman brand of tools,
    will be the sponsor of the new NASCAR SuperTruck Series for three
    years, beginning with the '95 season.  The series will be known
    as the NASCAR SuperTruck Series by Craftsman
    (NASCAR)....Sponsorship News from Ernie Saxton:  Kodiak smokeless
    tobacco has moved its Winston Cup sponsorship from Kenny
    Shrader's car to Ricky Craven's car, beginning in '95.  Kodiak
    will be a "major" sponsor of Craven's new team, the Larry Hedrick
    entry....Dial soap, Purex Detergent and Fabric Softener, as well
    as Armour Star Canned Meats (all Dial Corp. brands) will sponsor
    Patty Moise for the full '95 NASCAR Busch Series Grand National
    schedule.  This will be Dial Corp.'s first full season in NASCAR
    racing (Ernie Saxton)....Kool-Aid soft drink mix has introduced a
    two-quart sugar-sweetened package design featuring the Kool Aid
    Man and Moroso Racing's NASCAR Busch Series Finalube Chevrolet.
    The special Kool Aid package is available for a limited time
    exclusively at Fina stations (NASCAR NEWS, 11/9-22 issue).
    

    Print | Tags: Anheuser Busch, General Motors, NASCAR, R J Reynolds, Sears
  • REEBOK AND WOMEN'S SPORTS FOUNDATION PROMOTE FEMALE ATHLETES

         Reebok and the Women's Sports Foundation announced the
    creation of the "Reebok/Women's Sports Foundation Girls' Sports
    Summit." The national program will offer 15 school districts the
    opportunity to receive a $5,000 grant to host a full-day
    conference in which top female and male athletes to discuss the
    problems young women face in sports.  In addition to the summit,
    each participating high school will receive a 30-minute "Girls in
    Sports" videotape and a classroom discussion curriculum.  Women's
    Sports Foundation Exec Dir Donna Lopiano said the summits will
    focus on topics ranging from gender equity to scholarship
    opportunities for girls.  Lopiano: "In recognition of the fact
    that girls drop out of sports at a rate that is six times greater
    than boys by the age of 14, educators have expressed the need for
    programs such as the 'Girls' Sports Summits.'"  The first summit
    is scheduled for November 18 in Chicago (Reebok).
    

    Print | Tags: Reebok
  • SNOWBOARDING -- CATCH THE WAVE, DUDE

         "What hot winter sport is burning up the slopes?
    Snowboarding, dude," writes Penny Parker in the DENVER POST.
    "It's a wild ride.  So wild, in fact, that metro-area ski
    equipment retailers now estimate that snowboards account for up
    to 30 percent of their business."  Lew Sapiro, owner of the 39-
    store Breeze Ski Rentals chain opened a snowboard-rental-only
    store yesterday, an example of the increase in the snowboard
    rental market.  The number of snowboarders will grow to 30 to 40%
    of everyone on the slopes by the year 2000, according to
    projections by TransWorld SNOWboarding magazine.  Some marketing
    predictions show that snowboarders may outnumber skiers by the
    year 2012 (DENVER POST, 11/14).
         SEE YOU IN NAGANO:  The Nagano Winter Olympic Committee
    (NAOC) will start studying the addition of snowboarding to its
    '98 Games program.  In August, IOC President Juan Antonio
    Samaranch requested the NAOC add snowboarding in its program, but
    the NAOC then was reported to be reluctant to add any new sports
    because of economic reasons (NAOC).
    

    Print | Tags: IOC
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