SBD/14/Sponsorships Advertising Marketing

MARKETING NEWS FROM THE NATIONAL FOOTBALL LEAGUE

     REEBOK GOES PRO-LINE:  This week's BRANDWEEK reports that
"Reebok is expected to soon gain a top-level Pro-Line license"
from the league, and -- pending approval -- to supply teams in
New York, San Francisco, New Orleans, and Seattle with sideline
apparel (BRANDWEEK, 11/14 issue).
     BACK TO SCHOOL:  This week is National Education Week, and
several NFL players will be returning to school as part of the
NFL/J.C. Penny 4th annual "Take A Player to School" contest.
Selected K-12 students will take local NFL players into their
classrooms and schools for discussions on the value of education
and Q-and-A sessions (NFL).
     LOVE AND MARRIAGE:  Last night's "Married with Children" on
Fox -- which featured former NFL greats Ken Stabler, Lawrence
Taylor, Bubba Smith, Rod Martin, and Jack "Hacksaw" Reynolds --
was written around a promotion for Royal Crown Cola and the Pro
Bowl.  Donald Lenehan, Royal Crown's Senior Marketing VP:  "We
like the fact that [the show] has a bit of an edge -- a slightly
controversial nature.  We're trying to associate ourselves with
something different than our big cola competitors would do" (Jane
Von Bergen, PHILADELPHIA INQUIRER, 11/12).
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Related Topics:

News Corp./Fox, NFL, Reebok

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