All NFL Partners See Week 13 Sunday Decline Many NFL Players Participate In Cleats Cause NFL Could Add Gameday Video For Tablets NFL Amends Changes To Social Media Policy Das Appointed Third Arbitrator In Pennel Suit Browns Make Case To Maintain Personnel CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity NFL Viewership Down Among Older Viewers
SBD/14/Sponsorships Advertising Marketing
MARKETING NEWS FROM THE NATIONAL FOOTBALL LEAGUE
Published November 14, 1994
REEBOK GOES PRO-LINE: This week's BRANDWEEK reports that "Reebok is expected to soon gain a top-level Pro-Line license" from the league, and -- pending approval -- to supply teams in New York, San Francisco, New Orleans, and Seattle with sideline apparel (BRANDWEEK, 11/14 issue). BACK TO SCHOOL: This week is National Education Week, and several NFL players will be returning to school as part of the NFL/J.C. Penny 4th annual "Take A Player to School" contest. Selected K-12 students will take local NFL players into their classrooms and schools for discussions on the value of education and Q-and-A sessions (NFL). LOVE AND MARRIAGE: Last night's "Married with Children" on Fox -- which featured former NFL greats Ken Stabler, Lawrence Taylor, Bubba Smith, Rod Martin, and Jack "Hacksaw" Reynolds -- was written around a promotion for Royal Crown Cola and the Pro Bowl. Donald Lenehan, Royal Crown's Senior Marketing VP: "We like the fact that [the show] has a bit of an edge -- a slightly controversial nature. We're trying to associate ourselves with something different than our big cola competitors would do" (Jane Von Bergen, PHILADELPHIA INQUIRER, 11/12).