New "Hard Knocks" To Feature Texans Bears' McCaskey Second-Guessing Signing McDonald Missouri Pols Sue Nixon Over NFL Stadium Plan Date Of San Diego Stadium Vote Important Bears Cut Ray McDonald After Second Arrest NFL Analyzing Possible L.A. Relocation Fee Levi's Stadium Seeks More "Cozy" Atmosphere Brady-Goodell Battle Taking Shape Jags Develop Ticket Program For Local Biz Texans Emerge As "Hard Knocks" Favorite
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MARKETING NEWS FROM THE NATIONAL FOOTBALL LEAGUE
Published November 14, 1994
REEBOK GOES PRO-LINE: This week's BRANDWEEK reports that "Reebok is expected to soon gain a top-level Pro-Line license" from the league, and -- pending approval -- to supply teams in New York, San Francisco, New Orleans, and Seattle with sideline apparel (BRANDWEEK, 11/14 issue). BACK TO SCHOOL: This week is National Education Week, and several NFL players will be returning to school as part of the NFL/J.C. Penny 4th annual "Take A Player to School" contest. Selected K-12 students will take local NFL players into their classrooms and schools for discussions on the value of education and Q-and-A sessions (NFL). LOVE AND MARRIAGE: Last night's "Married with Children" on Fox -- which featured former NFL greats Ken Stabler, Lawrence Taylor, Bubba Smith, Rod Martin, and Jack "Hacksaw" Reynolds -- was written around a promotion for Royal Crown Cola and the Pro Bowl. Donald Lenehan, Royal Crown's Senior Marketing VP: "We like the fact that [the show] has a bit of an edge -- a slightly controversial nature. We're trying to associate ourselves with something different than our big cola competitors would do" (Jane Von Bergen, PHILADELPHIA INQUIRER, 11/12).