SBD/14/Sponsorships Advertising Marketing

FOOT LOCKER WILL HAVE RETAIL OUTLETS AT HOOP-IT-UP SITES

     Foot Locker is completing a deal to expand its sponsorship
of Hoop-It-Up, the NBA's official 3-on-3 tournament, to include
on-site retailing, and facilitating event organizer Streetball
Partners' entry into consumer products.  The sponsorship gives
Foot Locker rights to on-site sales of NBA merchandise and a new
line of Hoop-It-Up licensed merchandise, which will also be sold
at Foot Lockers stores.  Streetball is eyeing 25 markets for the
Hoop-It-Up line and will approach major non-competing retailers
in those markets where Foot Locker does not sell the line.  For
its merchandise, Streetball has signed licensees Champion and
Spalding, and is negotiating with Fruit of the Loom (Eric
Hollreiser, BRANDWEEK, 11/14 issue).
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