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SBD/14/Sponsorships Advertising Marketing
FOOT LOCKER WILL HAVE RETAIL OUTLETS AT HOOP-IT-UP SITES
Published November 14, 1994
Foot Locker is completing a deal to expand its sponsorship of Hoop-It-Up, the NBA's official 3-on-3 tournament, to include on-site retailing, and facilitating event organizer Streetball Partners' entry into consumer products. The sponsorship gives Foot Locker rights to on-site sales of NBA merchandise and a new line of Hoop-It-Up licensed merchandise, which will also be sold at Foot Lockers stores. Streetball is eyeing 25 markets for the Hoop-It-Up line and will approach major non-competing retailers in those markets where Foot Locker does not sell the line. For its merchandise, Streetball has signed licensees Champion and Spalding, and is negotiating with Fruit of the Loom (Eric Hollreiser, BRANDWEEK, 11/14 issue).