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ONLY TEN "MEGA-SIGNS" AVAILABLE FOR ADVERTISEMENT
Published November 14, 1994
"In a surprise move," Olympic organizers are seeking city approval to use 15 of 25 "mega-signs" to pay tribute to cities that have hosted the Games in the past. ACOG spokesperson Lyn May said that the committee "intends to lock down the signs and make them dramatically smaller than allowed by city law." ACOG CEO Billy Payne last week promised the signs would be no larger than 700 sq. feet, even though a recently passed city ordinance would allow as much as 3,600 square feet. The remaining 10 signs still will be available to Olympic sponsors who pay the $40M sponsorship fee (Lyle Harris, ATLANTA CONSTITUTION, 11/12).