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NFL OPENS FIRST IN-STORE STADIUM STOP AT MACY'S
Published November 11, 1994
The NFL's first "Stadium Shop" debuted in September at Macy's San Francisco and will operate through February. It is part of a new strategy by NFL Properties to develop store designs with retail partners. The program creates an NFL stadium concept within stores. The 1,200-square-foot area features an astroturf rug, goal posts and lockers. Special stands are used as merchandise displays. Mark Holtzman, VP/Player Relations for NFL Properties: "The new fixturing program signifies NFL Properties' commitment to building brand awareness behind innovative merchandising plans. We are looking to expand this program in 1995 with several of our other retail partners." Top NFL vendors, such as Starter, Logo 7, Pro Player, Apex and Antiguam, are featured in the concept shop. Other brands include: leather jackets by Jeff Hamilton, helmets by Riddell and Upper Deck Authenticated autographed jerseys (NFL Properties). OTHER NFL NEWS: The league kicked off fan voting for the Pro Bowl on Prodigy last week. The league provides each of Prodigy's members with a player-selection ballot for the Honolulu game. In the second year of fan voting, ballots also will be available at stadiums on game days and in 6,600 Radio Shack stores nationwide (NFL).