Jazz Hope To Revive Local Summer League Jazz Feature Hayward On Unique Billboards Jazz Seeing Big Attendance Decline Jazz' Greg Miller Goes Incognito On "Undercover Boss" TWC Offers $5 To Subs After Super Bowl Outage Lakers See 37% Drop In TWC Ratings MLB OKs Revenue-Sharing For Dodgers RSN Dodgers Bullish On TWC SportsNet L.A. Distribution Verizon Looks To Expand Mobile Sports Content TWC Could Seek Record Fee For Dodgers RSN
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SBD/11/Sponsorships Advertising Marketing
Published November 11, 1994
SkyBox basketball cards ran a full page ad in today's USA TODAY pushing a new promotion: card wrappers for a Shaquille O'Neal "Press Sheet" (USA TODAY, 11/11)....Today's "Company Spotlight" in USA TODAY features Gander Mountain: They are "aiming to be the Sports Authority of the outdoor sports world" (USA TODAY, 11/11).....In New York, Suzanne Rostler profiles the success Jimmy Khezrie has had with his "Jimmy Jazz" clothing stores. Sales for his 15 stores have grown to more than $30M annually by selling fashions, like Champion, Fila, etc., to residents of the city's low-income neighborhoods. Khezrie: "If stores service the ethnic customer the right way and give the right services, they will be very successful" (CRAIN'S NEW YORK BUSINESS, 11/7). ....Quaker Oats CEO Bill Smithburg, asked if he is surprised at the market's negative reaction to the $1.7B buyout of Snapple: "Anytime you make an aggressive move and take on the debt that we did, there is uncertainty." Quaker stock is down 7 3/4 since the purchase ("Moneyline," CNN, 11/10).