Verizon Looks To Expand Mobile Sports Content TWC Could Seek Record Fee For Dodgers RSN TWC Expanding Syracuse Univ. Programming TWC To Sponsor Earnhardt's No. 88 Car CBS Ad Uses Football To Pressure TWC U.S. Senators Urge CBS, TWC To Reach Deal TWC-CBS Dispute Hurts Local Ratings Time Warner's Q2 TV Revenues Rise TWC Blackout Of CBS Channels Continues KU, TWC Ink Deal For Tier-3 Rights
SBD/11/Sponsorships Advertising Marketing
Published November 11, 1994
SkyBox basketball cards ran a full page ad in today's USA TODAY pushing a new promotion: card wrappers for a Shaquille O'Neal "Press Sheet" (USA TODAY, 11/11)....Today's "Company Spotlight" in USA TODAY features Gander Mountain: They are "aiming to be the Sports Authority of the outdoor sports world" (USA TODAY, 11/11).....In New York, Suzanne Rostler profiles the success Jimmy Khezrie has had with his "Jimmy Jazz" clothing stores. Sales for his 15 stores have grown to more than $30M annually by selling fashions, like Champion, Fila, etc., to residents of the city's low-income neighborhoods. Khezrie: "If stores service the ethnic customer the right way and give the right services, they will be very successful" (CRAIN'S NEW YORK BUSINESS, 11/7). ....Quaker Oats CEO Bill Smithburg, asked if he is surprised at the market's negative reaction to the $1.7B buyout of Snapple: "Anytime you make an aggressive move and take on the debt that we did, there is uncertainty." Quaker stock is down 7 3/4 since the purchase ("Moneyline," CNN, 11/10).