Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL Gatorade Debuts New TV Ad Gordon Discusses Pepsi Max Viral Video Pepsi Max Prank Video An Internet Sensation Jeff Gordon Stars In Pepsi Max Spot Coke Unveils '13 Super Bowl Spot Door Open For New Earnhardt Sponsors In '13 Reebok Launches New John Wall Shoe, Campaign Aerosmith, Kravitz Join Pepsi Campaign
Upcoming Conferences and Events
SBD/11/Sponsorships Advertising Marketing
COCA-COLA TO USE GRAFFITI- LIKE LOGO FOR CHERRY COKE
Published November 11, 1994
"For the first time in Coca-Cola Co.'s history, it has abandoned the use of its trademark Spencerian script for a Coke- branded product in an attempt to capture the attention of teenagers -- and grab market share from archrival PepsiCo Inc." A new "graffiti-inspired" logo has been designed to boost sales of Cherry Coke "while at the same time distance" the product from Coke's "flagship brand" (Sally Goll, WALL STREET JOURNAL, 11/11). In other news, Coca-Cola announced yesterday that it had invested $150M to expand production of its Fruitopia beverage division and would introduce a new "lower-calorie line of Fruitopia flavors as well." (Glenn Collins, N.Y. TIMES, 11/11).