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  • CBS TAKES OFF WITH SKATING -- CAN THEY NAIL THE LANDING?

         With last night's broadcast of the prime-time figure skating
    competition, "Ice Wars, The USA vs. The World" -- featuring Nancy
    Kerrigan, Kristi Yamaguchi, Brian Boitano, Paul Wylie, Oksana
    Baiul, Katarina Witt, Viktor Petrenko and Kurt Browning -- CBS
    signaled its intention to make the sport one of its top sports
    properties and tap into figure skating's marketing potential.
    Frank Litsky writes, "Television has discovered that figure
    skating produces the highest Olympic ratings."  And CBS, once it
    lost the NFL, "has embraced figure skating more than ever."  This
    week the network will feature the two-hour movie, "A Promise
    Kept:  The Oksana Baiul Story," on Sunday at 4:00pm against the
    Dallas-San Francisco game on Fox.  CBS skating commentator Scott
    Hamilton: "People have lost their minds putting on figure
    skating.  From September to next August, I'll be doing 9 or 10
    events on TV and 100 shows.  It's a new era for the sport.
    There's so much demand.  Television wants it.  Sponsors want it."
    CBS "would be delighted" if the Americans won this competition
    which concludes this weekend "because American sponsors like
    American winners."  Skater Paul Wylie: "Is it better for American
    TV if the [Blue Jays or Phillies] win the World Series?  But no
    one has said anything about that, and I don't think any skater is
    going to intentionally blow a jump for the greater glory of
    American television" (N.Y. TIMES, 11/10).
         NANCY ON TOUR:  Kerrigan's publicists released her upcoming
    events.  Nancy Kerrigan's new fitness video, "The Winning Body
    Workout," will be in stores on November 19.  Kerrigan's
    "Northwest Airlines Christmas on Ice" 16-city tour begins
    November 23 in Portland, ME, and ends December 18 in West Palm
    Beach, FL.  On December 17, Kerrigan performs in Charlotte, NC,
    which will be aired on TNT (Levine/Schneider Public Relations).
    

    Print | Tags: CBS, News Corp./Fox, NFL, Philadelphia Phillies, TBS/TNT, Toronto Blue Jays, Viacom
  • FORBES PROFILE: HERMAN'S HEADS

         Herman's Sporting Goods owners William Taggert and Alfred
    Fasola Jr. are profiled in the latest issue of FORBES.  The two
    are trying to take their experience turning around three "busted"
    transportation companies, and aplly it to Herman's, which had
    expereince serious financial troubles.  Fasola and Taggert
    declared Herman's bankrupt three days after purchasing it.
    Despite the "outrage" and "shock" felt by the creditors'
    committee, as related by  Joseph Zogby of Reebok Int'l, they had
    to go along.  After emerging from Chapter 11 on September 30,
    Herman's expects a $9M profit this year.  Fasola, Taggert and co-
    investors will end up with 67% of the new equity.  If projected
    '96 profits of $500M are reached, the annual return will be 40%
    on their $55M investment.  The investors "hope to cash out" in a
    public offering in a couple of years.  "Unsecured creditors,"
    such as Reebok, Authentic Fitness and Russell Corp., will receive
    $.92 per dollar they are owed in both cash and equity.  They have
    agreed not to sell their $68M in claims to third-party investors.
    The investors will own 67% of the common stock, creditors 22%,
    and "key" managers 11% (David Fondiller, FORBES, 11/21 issue).
    

    Print | Tags: Reebok
  • MARKETPLACE ROUND-UP

         The FINANCIAL TIMES examines the technology used by athletic
    shoe manufactures to develop sports-specific shoes (FINANCIAL
    TIMES, 11/10)....K-Mart "unexpectedly placed" its $175M ad
    account in review, virtually assuring it is ending its 26-year
    relationship with Ross Roy Communications (WALL STREET JOURNAL,
    11/10)....American Association AAA-basbeall clubs are "wasting
    little time in taking advantage of the Michael Jordan baseball
    show."  The Louisville Redbirds and Buffalo Bisons already are
    offering special ticket packages featuring '95 games against the
    Nashville Sounds, whose roster is likely to include Jordan.  The
    Bisons, who open their season against the Sounds, are offering a
    "Nashville Pack" featuring 6-12 game packages for the games when
    Jordan would be in town.  The Redbirds are also offering a
    package of Sounds' games but they are warning that the games may
    not feature Jordan (CHICAGO TRIBUNE, 11/10).
    

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  • NBA AND DUTCH BOY RENEW AGREEMENT

         The NBA and Dutch Boy Paints announced the renewal of their
    partnership, which will extend through '97-98.  Dutch Boy and the
    NBA will develop a fully integrated marketing program which
    encompasses media, specially-developed paint products, cause-
    related programs and in-store promotions.  Beginning in the first
    quarter of '95, Dutch Boy will advertise on all TNT and TBS
    broadcasts and resume its weekly feature "In the Paint," which
    highlights top players.  Also over the next four years, TV and
    print advertising and point-of-sale materials will be developed
    to support programs such as the Dutch Boy "In the Paint" Healthy
    Families America Team, comprised of NBA centers and forwards from
    all 27 teams.  The team focuses its efforts on raising funds and
    awareness for the prevention of child abuse (NBA).
    

    Print | Tags: NBA, TBS/TNT, Time Warner
  • SPORTS GEAR PRODUCT LIABILITY LIMITS LIKELY TO PASS NOW

         CNN's Irv Chapman reports on the effect of a Republican gain
    of both houses of Congress on bills addressing business concerns,
    specifically product liability limitations.  Chapman says makers
    of medical equipment, new drugs, and "even" sports gear are
    "desperate to cut back on lawsuits when products harm consumers."
    The industry "says trial lawyers have run costs up to a hundred
    billion dollars a year.  A bill to limit damages was roadblocked
    and is now more likely to pass."  Product Liability Coordinating
    Committee Exec Director said the legislation "has been opposed
    and stopped by a number of very powerful" Democratice leaders or
    committee chairs ("Moneyline," 11/9).
    

    Print | Tags: Time Warner
  • VIRGINIA SLIMS MAY NOT GO COLD TURKEY ON WOMEN'S TENNIS

         While Virginia Slims' sponsor relationship with the WTA
    officially ends after the championships at Madison Square Garden
    next week.  But Slims "still may have a presence" in women's
    tennis, according to Meri-Jo Borzilleri of the MIAMI HERALD.
    Borzilleri reports a '95 women's legends tennis tour featuring
    Martina Navratilova and Chris Evert is being planned.  Details
    are expected to be announced after the Madison Square Garden
    tournament (MIAMI HERALD, 11/10).
    

    Print | Tags: Cablevision, Madison Square Garden
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