SBD/31/Sports Media

BIG 8 ANNOUNCES TELEVISION DEAL WITH CREATIVE SPORTS

     Big Eight Commissioner Carl James has announced that
Creative Sports will serve as syndicator of the league's men
basketball package for the next five years, commencing with the
1994-95 season.  The agreement provides for the telecast of games
on weekend syndication, a prime time series, and negotiation
rights for network over-the-air appearances.  While a minimum
guarantee exists, profit sharing and combined income from over-
the-air network syndication, prime time syndication and ESPN will
result in an approximate annual income to the Conference of $2M
(Big 8 Conference).
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