Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
SBD/31/Sponsorships Advertising Marketing
PHILLIPS 66 FILLS UP ON BIG EIGHT SPONSORSHIP
Published October 31, 1994
Phillips 66, TV syndicator Creative Sports Inc., and the Big Eight Conference have signed an agreement retaining Phillips 66 as title sponsor of the Big 8 men's basketball tournament until '99. In addition, Phillips 66 will make a $3,000 scholarship contribution to each Big 8 institution. The company also sponsors the Phillips 66 Classroom Champion series, the men's basketball player-of-the-week, academic All-Big Eight teams in 21 sports, and a year-end academic honor roll (Big Eight Conference).