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SPALDING CATHCES THE NEW WAVE IN GOLF: THE WOMEN'S MARKET
Published October 28, 1994
Noting that women now account for 40% of all new golfers and that they bought $168M in golfing equipment in '93, FORTUNE reports that Spalding has "launched a line of golf gear designed specifically for women." The Top Flight Women line features club shafts that are lighter and club heads angled differently to yield maximum distance. Spalding is also introducing a larger regulation golf ball that is easier to hit, and a shorter golf bag. The cost: $1,000 buys a new set of woods and irons, $99 for a shorter bag, and a dozen golf balls for $36 (FORTUNE, 11/14 issue).
