SBD/28/Sponsorships Advertising Marketing

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  • CHEVROLET TO INCREASE AMERICA3 SAILING SPONSORSHIP

         Chevrolet Motor Division is increasing its investment in the
    America3 Foundaton by becoming the presenting sponsor of the all-
    female sailing team in its pursuit to defend the America's Cup in
    '95.  Chevrolet is already the automotive sponsor of America3,
    but has now included the placement of the Genuine Chevrolet logo
    on all crew members' uniforms.  Chevrolet is also the only
    sponsor allowed to fly their logo on the spinnaker.  America3
    will receive additional vehicles from Chevrolet.  Steve McAvoy,
    manager of Chevrolet passenger car marketing: "By having a
    constant presence, Chevrolet is fully able to leverage its
    sponsorship."  Bill Koch, CEO of the America3 Foundation:
    "Despite new rules designed to limit costs for sailing
    syndicates, the cost to compete in America's Cup still runs in
    excess of $20 million.  Competing would be impossible without
    corporate involvement and we're excited to have Chevrolet back on
    the team for '95" (Chevrolet).
    

    Print | Tags: General Motors
  • MARKETPLACE ROUND-UP

         Mighty Ducks officials announced the opening of three stores
    which will carry the same Mighty Ducks merchandise and
    collectibles available at the two Team Stores during the holiday
    season.  A fourth store is scheduled to open November 23 and all
    will remain into January '95 (Mighty Ducks)....Foot Locker
    announced the opening of its 200th European store in Stuttgart,
    Germany yesterday (Foot Locker)....UNC will be presented the
    inaugural Sears Directors' Cup this Saturday during the UNC/NC
    State football game.  The Sears Directors' Cup recognizes the
    school with the best collegiate all-sports record in Division I
    women's and men's competition (Sears)....Pennzoil shares rose
    4.8% yesterday after the company settled a potential $1B tax
    liability for $454M.  Shares rose $2.375 to $52 (N.Y. TIMES,
    10/28)....A WALL STREET JOURNAL profile of Young & Rubicam notes
    that the agency is bidding for the Disney Cruise Lines account.
    The article also reports that Chairman Alex Kroll is retiring at
    the end of a "winning streak" for Y&R accounts in '94.  CEO Peter
    Georgescu will succeed Kroll (WALL STREET JOURNAL,
    10/28)....Eastman Kodak marketing adviser John Sculley, formerly
    of PepsiCo and Apple, is "putting his support" behind the idea of
    advertisers paying for the information superhighway and is said
    to emphasize digital imaging in his efforts at Kodak (WALL STREET
    JOURNAL, 10/28)....Marvel Entertainment Group is attributing its
    37% profit gain in the third quarter to growth in consumer
    products, licensing, toys and entertainment trading cards.  The
    company said that this growth "offset softness" in comic books
    and sports cards (VARIETY, 10/28).  Marvel is the parent company
    of Fleer sports cards....The Philadelphia Department of Licenses
    and Inspections confiscated 960 Wendy's burgers from one
    franchise at the "peak of lunch hour" because the burgers weighed
    approximately "a fraction of an ounce" less than the advertised
    pre-cooked weight of a 1/4 pound.  The patties in question were
    taken into protective custody and donated to a homeless shelter
    and orphanage (PHILA. DAILY NEWS, 10/27).
    

    Print | Tags: Anaheim Ducks, Anaheim Sports, Eastman Kodak, Foot Locker/Venator Group, Pennzoil, PepsiCo, Sears, Walt Disney, Wendys
  • SPALDING CATHCES THE NEW WAVE IN GOLF: THE WOMEN'S MARKET

         Noting that women now account for 40% of all new golfers and
    that they bought $168M in golfing equipment in '93, FORTUNE
    reports that Spalding has "launched a line of golf gear designed
    specifically for women."  The Top Flight Women line features club
    shafts that are lighter and club heads angled differently to
    yield maximum distance. Spalding is also introducing a larger
    regulation golf ball that is easier to hit, and a shorter golf
    bag.  The cost: $1,000 buys a new set of woods and irons, $99 for
    a shorter bag, and a dozen golf balls for $36 (FORTUNE, 11/14
    issue).
    

    Print | Tags: Russell Athletic
  • SPEEDO APPAREL WILL BE FOR SALE INSIDE BALLY HEALTH CLUBS

         Arthur Goldberg, CEO and President of Bally Entertainment,
    announced that Bally's Health and Tennis Corporation has signed
    an agreement with Authentic Fitness Corporation for the exclusive
    right to open its Speedo Authentic Fitness stores in Bally's
    health clubs within the US and Canada.  Bally is the world's
    largest commercial operator of fitness centers with approximately
    350 facilities throught the US and Canada.  Goldberg said the
    alliance will provide "significant revenue opportunities" for
    their health clubs (Bally's).
    

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  • SPONSORSHIP NEWS

         Turner Sports Programming has agreed to join USA Today as an
    official, national media sponsor for the National High School
    Football Hall of Fame in Valdosta, GA (National High School
    Football Hall of Fame)....Schwinn has announced Team Schwinn, a
    BMX and mountain bike racing program, to compete regionally,
    nationally and internationally.  Co-sponsors of Team Schwinn are
    being solicited and will have access to "extensive signage
    opportunities" and Schwinn dealers and products
    (Schwinn)....Miller Genuine Draft will be a primary sponsor of
    Don "The Snake" Prudhomme's Top Fuel dragster in the 20-race 1995
    NHRA Winston series (Miller Brewing).
    

    Print | Tags: NHRA, R J Reynolds, Time Warner
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