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Published October 27, 1994
ACTV, Inc. and Prime Ticket Network, a subsidiary of TCI's Liberty Sports, have reached agreement with Ventura County, CA, Cablevision to participate in the "LA Project," which will focus on interactive sports, educational and entertainment programming as well as advertising. The three partners hope to begin the "LA Project" in mid-1995 with interactive enhancement of Prime Ticket programming, which will include the Lakers and Kings among other offerings. ACTV, Prime Ticket and Ventura will also work with the William Morris Agency, ASI Market Research and Next Century Media in the project's development (Prime Ticket)....The Penguins and KBL Sports Network are negotiating a long-term deal expected to "among other things, give the network some merchandising rights" (PITTSBURGH POST-GAZETTE, 10/27).