MetLife Ending Use Of Blimps At Sporting Events PGA Tour Implements New Scheduling Rule A-B Lands Naming Rights To FedExForum Studio Safeway Open Suffers From Woods' Withdrawal PGA Tour Eyes Possible Schedule Changes Finchem Says Tour Will Stay In NC Bud Light Using Car Wrap Company To Promote Cans EMC To Title Sponsor PGA Tour Event In Boston PGA Tour Live Coverage To Stream On Facebook, Twitter Tour Championship TV Getting Limited Commercials
SBD/27/Sponsorships Advertising Marketing
MERCEDES BENZ AND MICHELOB SIGN ON AS TOUR CHAMPIONS SPONSOR
Published October 27, 1994
Mercedes-Benz and Michelob of Anheuser-Busch, Inc. have announced long-term agreements with the PGA Tour to become co- presenting sponsors of The Tour Championships. The Tour Championships, with a purse of $3M, has helped decide the Tour Player of the Year Award since it was started in 1987 (Mercedes/Michelob).