Woods To Endorse Full Swing Golf Simulators Schwab Re-Ups With PGA Tour For 20 Years Clinton Pleased With State Of Humana Challenge A-B Super Bowl Push Looks To Social Media PGA Tour Tries To Quell Raucous Phoenix Crowds Tiger Causes Ticket Spike For Phoenix Event Tiger To Open '15 Season With Phoenix Open Bud Light Rolls Out Broncos-Themed Ad Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans
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MERCEDES BENZ AND MICHELOB SIGN ON AS TOUR CHAMPIONS SPONSOR
Published October 27, 1994
Mercedes-Benz and Michelob of Anheuser-Busch, Inc. have announced long-term agreements with the PGA Tour to become co- presenting sponsors of The Tour Championships. The Tour Championships, with a purse of $3M, has helped decide the Tour Player of the Year Award since it was started in 1987 (Mercedes/Michelob).