Senior Golf Event Could Move On From Allianz Phoenix Open Looks To Spread Out Experience Phoenix Open Once Again Breaks Attendance Record Woods' PGA Tour Return Creating Buzz Farmers Insurance's Financial Outlook Brightening A-B InBev Latest To End USOC Sponsorship CareerBuilder Challenge Eyes Casual Golf Fans PGA Tour's Monahan Touts Sociability As Strength Bevacqua: PGA Championship Dates Are Flexible Monahan Explains Why Tourneys Stayed In N.C.
SBD/27/Sponsorships Advertising Marketing
MERCEDES BENZ AND MICHELOB SIGN ON AS TOUR CHAMPIONS SPONSOR
Published October 27, 1994
Mercedes-Benz and Michelob of Anheuser-Busch, Inc. have announced long-term agreements with the PGA Tour to become co- presenting sponsors of The Tour Championships. The Tour Championships, with a purse of $3M, has helped decide the Tour Player of the Year Award since it was started in 1987 (Mercedes/Michelob).