PGA Tour Live Coverage To Stream On Facebook, Twitter Tour Championship TV Getting Limited Commercials Travelers Championship Expecting Big Week ESPN's Van Pelt Rips Golf's Inclusion In Olympics Social Studies: PGA Tour's Preston McClellan A-B InBev Expands NFL Team Cans Travelers Uses PGA Tour To Raise ALS Money Sponsors Activate Around MLB ASG Week Euro, PGA Tour Leaders Have Differing Opinions Shell To End Title Deal For Houston's PGA Tour Event
SBD/27/Sponsorships Advertising Marketing
MERCEDES BENZ AND MICHELOB SIGN ON AS TOUR CHAMPIONS SPONSOR
Published October 27, 1994
Mercedes-Benz and Michelob of Anheuser-Busch, Inc. have announced long-term agreements with the PGA Tour to become co- presenting sponsors of The Tour Championships. The Tour Championships, with a purse of $3M, has helped decide the Tour Player of the Year Award since it was started in 1987 (Mercedes/Michelob).