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SBD/27/Sponsorships Advertising Marketing
MERCEDES BENZ AND MICHELOB SIGN ON AS TOUR CHAMPIONS SPONSOR
Published October 27, 1994
Mercedes-Benz and Michelob of Anheuser-Busch, Inc. have announced long-term agreements with the PGA Tour to become co- presenting sponsors of The Tour Championships. The Tour Championships, with a purse of $3M, has helped decide the Tour Player of the Year Award since it was started in 1987 (Mercedes/Michelob).