GENERAL MOTORS GOES FOR NAMING RIGHTS TWO- FER IN CANADA

     GM is one of six major corporations that are bidding to have
the Raptor's new arena named after their company.  GM has already
affixed its identity to the new home of the Vancouver Grizzlies
and Canucks, GM Place, which is under construction.  A source
close to GM said that a deal should be "tied up" by the end of
November: "I know we're first in line."  The source added that
they were "not sure" whether an agreement would include
exclusivity and/or floor signage."  An agreement on the naming
rights is expected to cost tens of millions.  A former arena exec
pegged the value of such a contract at more than $1M per year,
with "significant" payment up front.  It is believed the arena
agreement with Northwest, the Grizzlies' parent company, is worth
more than $20M (Craig Daniels, TORONTO SUN, 10/27).