NHL Rangers' Sather Passes GM Torch To Gorton Tennessee Unveils New Nike Uniforms What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann Nike's Phil Knight Stepping Down In '16 Bettman, Coyotes Deny N.Y. Post Report Hurricanes' Karmanos Elected To Hockey HOF NHL Players Reach Deal With Tenn. Jock Tax ESPN Changes Format For MLB ASG Reveal Tennessee Ready For Nike Transition
SBD/26/Sponsorships Advertising Marketing
Published October 26, 1994
Quaker Oats reported its earnings for the 1stQ of FY '95, a 31% decline from last year's 1st Q. Included in this decline was a pretax reserve of $18.4M for an estimated litigation cost related to a '84 trademark lawsuit involving Gatorade advertising. William Smithburg, Quaker Oats Chair & CEO, attributed the loss to "higher marketing expenses," especially for Gatorade North America: "Our aggressive support of Gatorade during a period of major competitive expansion has been successful. Gatorade's most recent market share is up and the category has grown" (Quaker)....Group W Marketing signed with First Auto Sports Television to handle FAST's national ad sales for auto and motorcyling racing. They will handle ad sales on Prime SportsChannel and ESPN (BRANDWEEK, 10/24)....CNN's Terry Keenan reported: "The Marlboro Man is back and he is riding high. Marlboro's maker Phillip Morris is expected to join other tobacco giants in raising prices by 4%-6% in the next few weeks, a dramatic about-face for an industry which until recently was involved in a vicious price war" ("Moneyline," 10/25)....Douglas Ivester makes his first major speech as new Coca-Cola President today in Atlanta when he addresses InterBev94, the beverage industry's convention (ATLANTA CONSTITUTION, 10/26). ....The Capitals introduce the first phase of the "Capital Streeters" Nike/NHL Street Hockey Program this week. "Capital Streeters" is a joint venture of the Caps and the NHL, and will bring the game of hockey to over 2000 middle schoolers at 10 locations in suburban MD. The Caps join 13 other NHL teams with over 600 program centers in the Nike/NHL Street Hockey Program (Capitals)....In this week's BRANDWEEK, Elaine Underwood profiles Disney's efforts to appeal to singles at its theme park locations. One of those efforts includes ESPN opening a sports bar at Disney's "Boardwalk" (BRANDWEEK, 10/24 issue).