Sources: Josh Elliott Could Return To ABC ABC To Air NBA On Saturdays Next Season ESPY Audience Matches Other Awards Shows Asian Viewer Growth For NBA Finals NBA Finals Viewership Best Since '98 Warriors-Cavs Highest-Rated Since '01 NBA Finals Still Best Since '98 ABC Gets Best Finals Game 5 Since '04 Cavs-Warriors Highest-Rated Game 4 In 11 Years Cavs-Warriors Delivers Big Viewership For ABC
SBD/25/Sponsorships Advertising Marketing
RCA NEW AD PUSH FOR THEIR DSS DIGITAL SATELLITE
Published October 25, 1994
RCA launched a national advertising campaign for the DSS digital satellite receiving system on ABC's "Monday Night Football." The DSS system enables consumers to watch up to 175 channels of satellite TV including a wide array of sports broadcasts. Gilbert Ravelette, VP of brand management for Thomson, the company which helped develop the DSS system: "It's appropriate that we launch this multi-million dollar national advertising program on ABC's Monday Night Football, since the RCA digital satellite system will provide consumers with the most extensive array of [TV] sports programming available." Airing of the DSS promotion will continue through January, 1995 (RCA).