ESPN Financials Lower In Disney's Q4 Notre Dame-Texas Leads Week 1 CFB Analysts Pleased With Disney-BAM Tech Deal Disney Completes $1B Deal For Stake In BAM Tech Source: Disney Buying 33% BAM Tech Stake NBA Finals Viewership Is Best Since '98 Cavs-Warriors Best NBA Rating Since '90s NBA Finals Game 6 Ratings Down Sager To Work NBA Finals For ABC/ESPN NBA Finals Game 5 Second-Highest Rated Since '04
SBD/25/Sponsorships Advertising Marketing
RCA NEW AD PUSH FOR THEIR DSS DIGITAL SATELLITE
Published October 25, 1994
RCA launched a national advertising campaign for the DSS digital satellite receiving system on ABC's "Monday Night Football." The DSS system enables consumers to watch up to 175 channels of satellite TV including a wide array of sports broadcasts. Gilbert Ravelette, VP of brand management for Thomson, the company which helped develop the DSS system: "It's appropriate that we launch this multi-million dollar national advertising program on ABC's Monday Night Football, since the RCA digital satellite system will provide consumers with the most extensive array of [TV] sports programming available." Airing of the DSS promotion will continue through January, 1995 (RCA).