SBD/25/Sponsorships Advertising Marketing

RCA NEW AD PUSH FOR THEIR DSS DIGITAL SATELLITE

     RCA launched a national advertising campaign for the DSS
digital satellite receiving system on ABC's "Monday Night
Football."  The DSS system enables consumers to watch up to 175
channels of satellite TV including a wide array of sports
broadcasts.  Gilbert Ravelette, VP of brand management for
Thomson, the company which helped develop the DSS system: "It's
appropriate that we launch this multi-million dollar national
advertising program on ABC's Monday Night Football, since the RCA
digital satellite system will provide consumers with the most
extensive array of [TV] sports programming available."  Airing of
the DSS promotion will continue through January, 1995 (RCA).
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ABC, Walt Disney

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