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SBD/25/Sponsorships Advertising Marketing
RCA NEW AD PUSH FOR THEIR DSS DIGITAL SATELLITE
Published October 25, 1994
RCA launched a national advertising campaign for the DSS digital satellite receiving system on ABC's "Monday Night Football." The DSS system enables consumers to watch up to 175 channels of satellite TV including a wide array of sports broadcasts. Gilbert Ravelette, VP of brand management for Thomson, the company which helped develop the DSS system: "It's appropriate that we launch this multi-million dollar national advertising program on ABC's Monday Night Football, since the RCA digital satellite system will provide consumers with the most extensive array of [TV] sports programming available." Airing of the DSS promotion will continue through January, 1995 (RCA).