SBD/25/Sponsorships Advertising Marketing
IS THAT YOUR LOGO OR ARE YOU JUST HAPPY TO SEE ME?
Published October 25, 1994
The Univ. of KY has decided to alter its official Wildcat logo after numerous complaints that the mascot's rolled tongue resembles a penis. Alyssa Middleton, Assistant Director of UK Marketing, Promotion and Licensing, said that a new logo is already being produced at Collegiate Licensing of Atlanta. University officials said that there are no plans to take any current Wildcat paraphernalia off the shelves and there are no plans to repaint the Wildcat logo on the main scoreboard at Commonwealth Stadium. UK Associate Athletic Director Larry Ivy said that there had been "many calls" recently complaining about the logo: "We thought it was just a joke initially, but we've had more than one call." Jim Edmon, who designed the logo eight years ago, claimed that he has "always been proud" of the drawing: "The idea that I would have done something intentionally to the Wildcat logo is ridiculous" (AP/ Louisville COURIER JOURNAL, 10/25).