SBD/25/Sponsorships Advertising Marketing

IS THAT YOUR LOGO OR ARE YOU JUST HAPPY TO SEE ME?

     The Univ. of KY has decided to alter its official Wildcat
logo after numerous complaints that the mascot's rolled tongue
resembles a penis.  Alyssa Middleton, Assistant Director of UK
Marketing, Promotion and Licensing, said that a new logo is
already being produced at Collegiate Licensing of Atlanta.
University officials said that there are no plans to take any
current Wildcat paraphernalia off the shelves and there are no
plans to repaint the Wildcat logo on the main scoreboard at
Commonwealth Stadium.  UK Associate Athletic Director Larry Ivy
said that there had been "many calls" recently complaining about
the logo: "We thought it was just a joke initially, but we've had
more than one call."  Jim Edmon, who designed the logo eight
years ago, claimed that he has "always been proud" of the
drawing:  "The idea that I would have done something
intentionally to the Wildcat logo is ridiculous" (AP/ Louisville
COURIER JOURNAL, 10/25).
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